London is London: our lives are perpetually busy and our workouts sweaty – it’s the brilliant, albeit sometimes exhausting, reality of living in this beautiful city. Thanks to some wonderfully clever designers, there is a stack of activewear brands that make the jump from studio to brunch, that much easier: clothes designed to be worked out, with perfect aesthetic appeal for your next brunch date. We’ve made a list for you to add to your #lifehacks folder pronto!
When Charli Cohen launched onto the scene at London Fashion Week in 2014 we knew something was about to change. We were wrong – everything changed. Well everything activewear that is. The pieces gave a new meaning to sportsluxe where more often than not the Charli Cohen gym kit is nicer than our, well, going out kit and it’s a whole lot more comfortable.
The AW15 lookbook is no different – with structured and chic pieces that excel in functionality. It almost renders the change rooms unnecessary – “change? Into what?”. The design is far from outside-in stunning, it works as and allows you to move in the pieces as beautifully as they look. Our favourite? The metallic silver overcoats to keep you dry during those summer rains.
This is ADAY – slick clothes for active women. An incredible team of women stand behind this brand, led by Nina Faulhaber and Meg He – who quite simply get your first world problems. We want to look good en route to the gym, at the gym, and then for cocktails later in the evening… without having to lug 5 kg of additional clothing across town. With creative input from Charli Cohen herself, ADAY have produced essential pieces for busy women, perfect for taking on any challenge life throws at you.
The Hail Yes trackpants are, well… they speak for themselves.
Varley is the brainchild of Ben and Lara Mead, two native Londoners who split their time, and the brand, between LA and London. It’s got the Californian nonchalance and London style all in one. The aim, and result, is embodying their ideal: a balanced lifestyle.
The collection, worn by celebs like Alessandra Ambrosio, features animal prints and rich block colours with functional mesh panelling for a breathable workout and totally classy brunch-look. The newest Varley collection is the ultimate in LA cool meets classic European with a tie-dye like print perfect for pairing with black leggings or skinny jeans.
Every Second Counts
Well – duh! We fawned over the ESC menswear collection (not to mention the men in the clothes) and have been fans of the label ever since. The women’s collection similarly did a number and stole our hearts.
With four-way stretch, mesh panel-breathability galore, and kickass prints to match we think you’d be hard-pressed to find any non-activewear brand that feels as good as it looks. If “basic b*tch” means decked out in ESC basics – we’re in!
Vie Active is that kaleidoscope you spent hours looking through as a kid – on your gym kit. It can be colourful, it can be floral, or it can be dark and dangerous, or it can be all at once.
Vie is another Australian brand (what are they feeding them down there?) that’s making it’s mark on the UK scene. It uses some of the finest fibers out there – including the iconic Aussie Merino Wool – to give you the comfiest, and body-fragrance free, kit out. The prints are stand-out but also not over the top, it’s a fine balance between enough colour to give it energy and too much colour so that it becomes all you see. Go get your balancing act on and gym-to-brunch this instant.