Adidas #workit Series: Inside London’s Hottest Fitness Cults

January has been and gone and this year’s fitness goals are either part-way met, or being parted with entirely (we’re sure you’re the former). On both accounts, we’re keeping you in the loop on London’s hottest new workouts, so you stay sweatier and happier.

As part of its campaign to keep Londoner’s on track with their fitness resolutions for 2015, adidas have launched round two of the #workit series – a collaboration with boutique fitness studio Frame, in Shoreditch.

It’s a free ‘virtual gym membership’ taking you inside the most sought-after boutique fitness studios in London, with a fresh series of instructional workout videos hosted on the adidas women Facebook page.

“We’re all about positivity, fitness and fun,” says Jeannine Desmier from Frame. “We’re excited to share our moves with adidas and hope everyone’s ready to #workit with us in February.”

After a successful launch of the campaign with the Skinny Bitch Collective in January, this month’s bespoke videos focus on Frame’s signature classes including Frame Method, Frame Work and Body by Frame.

>> Read about the SBC Experience – coming soon!

adidas have plans to partner with a different stylish and exclusive workout regime each month across London, allowing you to try out the signature training moves, get a feel for the technique and then of course, hop along to a real class!

The campaign also celebrates the adidas Spring/Summer 2015 training collection, which includes some bold colourways, integrating Techfit fabric technology for ventilation during your sweat session.

To get involved and access exclusive #workit content, head to (and like) the adidas Facebook page.

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