NEW YORK, United States — Arianna Huffington’s new company Thrive Global is set to launch a pop-up in New York in partnership with innovative wellness tech startup VINAYA.
Seeking to help consumers find balance and stillness against the backdrop of an increasingly chaotic and hyper-connected world, VINAYA and Thrive Global will join forces to help modern city-dwellers find moments of stillness, tools for balance and spaces for calm.
Describing itself as a ‘corporate and consumer well-being and productivity platform,’ Thrive Global, which has now launched, has outlined plans to operate with two business tiers. The first tier will offer wellness programs, events and tech products to companies, the second tier will revolve around an e-commerce store selling a range of wellness-related products including scented candles and mattresses.
As creators of smart wearable jewelry, designed to inspire moments of mindfulness, the VINAYA brand will sit well under Thrive Global’s selection of curated commerce.
“We are delighted to be partnering with Thrive Global as our US flagship launch partner,” VINAYA co-founder, Kate Unsworth told Welltodo. “Our brands couldn’t be more closely aligned with their shared vision to help consumers find balance amongst the chaos of modern-city life.”
Thrive Global will stock the ALTRUIS X, VINAYA’s newly launched contemporary connected bracelet. Designed to pair with the wearer’s smartphone, the innovative device has been created to help balance body and mind, and inspire a more mindful everyday life.
Unlike other wearables, the connected bracelet takes a big step beyond sleep and activity tracking. The accompanying app offers a rich set of mindfulness tools and personalised data-driven insights that relate different aspects of modern life, including sleep, activity, meditation practices and time spent on you smartphone.
Inspired by Unsworth’s own struggle with corporate burnout, VINAYA approaches wellbeing from a female city-dweller’s perspective. The smart accessory has been designed with the mindful millennial female seeking balance in everyday modern life.
“There are so many choices out there and the pace of innovation is so fast, health and wellness consumers are looking for someone to help them vet which products and services and technologies are real and which aren’t,” Thrive Global’s president, Abby Levy told Business Insider earlier this year.
The launch of Thrive Global’s pop-up will help establish the business as an authority in the wellness commerce space.
Beyond a product partnership, Unsworth says Thrive Global and VINAYA will work together on a number of events at the NYC Soho pop-up store, which will be running from November 30th until January 15th.