Asian Fitness Subscription Service GuavaPass Launches In Kuala Lumpur

KUALA LUMPUR, Malaysia — GuavaPass, the fastest growing lifestyle and fitness platform in Asia and the Middle East has launched into Kuala Lumpur, Malaysia.

The app-based platform, which delivers access to fitness classes at more than 2,000 boutique studios across 11 cities including Bangkok, Beijing, Dubai, Hong Kong, Shanghai and Singapore, plans to broaden its audience reach and grow its subscriber base following a $5 million funding round last year.

Local studios already signed up to the ClassPass-style platform include Firestation, F45, YogaOneThatIWant, Fuel Athletics, Be Urban Wellness and KOA Fitness.

“Given the increasing appetite for unique fitness classes, we’re excited to provide a premium and unique solution to empower Malaysians to come together as a community and make a healthier change to their daily lifestyle,” commented General Manager of GuavaPass Kuala Lumpur, Diane Chia.

In addition, the two-year-old Singapore-based company, which has ambitions to revolutionise the fitness industry, hopes the expansion will encourage further growth for existing business in its community while strengthening its business model.

KFit, which operates a similar service in Malaysia, is also accelerating its expansion after raising $12 million in funding last year. However, GuavaPass isn’t fazed.

“What we’re building in Asia is very unique to Asia, we can tailor the product [for local markets, and] don’t want to create a cookie cutter solution,” Jeffrey Liu, GuavaPass CEO and Co-Founder told TechCrunch in an interview last year.

The objective, he added, is to continue building a sustainable business that creates longevity, so beyond expansion, the brand plans to strengthen its operations, penetrate the corporate market, and grow its community through GuavaLabs — a physical venue based in Singapore that can host events and classes.