No. 1 Australian Multi-Vitamin Brand Swisse Launch In The UK

Australia’s number one multivitamin brand, Swisse, has launched in the UK exclusively in Boots. The announcement follows the supplement giant’s acquisition by Hong Kong-listed company Biostime for $1.67 billion in September.

The Swisse range, which is now available in-store nationwide and online will feature supplements designed specifically for men, women and children, covering specific health benefits including energy, immunity, beauty and bone care.

The Swisse brand, which was launched in the 1960s has enjoyed success in the Australian market thanks to its commitment to formulating vitamins, minerals and botanical extracts that are scientifically backed and subject to rigorous testing. In partnership with The Australian National Institute of Integrative Medicine, Swinburne University and La Trobe University, Swisse invests heavily in up-to-date and independently verified scientific research in order to create new and innovative supplements.

“From the moment I joined Swisse, I had a vision to better educate people about how to look after themselves – on how to be healthier and happier. I’m incredibly proud to say that, with the help of a very talented and committed team behind me, we haven’t wavered in our pursuit of making this a reality,” said Swisse Australia CEO Radek Sali

With a core focus on health, happiness and wellbeing, the brand has been endorsed by athletes and celebrities including Nicole Kidman who represents the brand as a global ambassador. Speaking about the partnership, she said: “I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world.”

The brand, which also produce a selection of superfoods and sports nutrition products in Australia will sit alongside an expanding spectrum of healthcare and wellness products already available in Boots, including Centrum, PHD and Boots own range.