March 31, 2016

Beyonce Debuts Ivy Park Athleisure Brand

NEW YORK, United States — Beyonce has finally revealed details of her long-awaited athleisure brand, Ivy Park.

The label, in collaboration with Sir Philip Green, Chairman of the Arcadia Group, will be available globally at retailers including Topshop, Net-a-Porter and Nordstrom.

Due to launch on 14th April, the global superstar announced the news of her new athleisure label via Instagram earlier today. A full website IVY PARK, which is now live, features a two minute video of the singer modelling pieces from the collection.

@weareivypark

A photo posted by Beyoncé (@beyonce) on

Including over 200 pieces of street-inspired sportswear covering clothing, footwear and accessories, the brand merges fashion-led design with technical innovation; pitched as ‘modern essentials for on and off the field’.

First announced almost 18 months ago, at the time Beyonce said of the venture:

“I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”

More details about the line are set to be released, but for now, view the video teaser below: