British Boutique Chain Digme Fitness To Franchise Business Model

LONDON, United Kingdom — Boutique operator Digme Fitness is set to follow in the footsteps of peers including Orangetheory, F45 and Club Pilates, as it gets ready to franchise its business model.

Launched in 2016, the pay-as-you-go spin and HIIT studio, which operates six venues across London and Oxford, intends to accelerate its growth at a time when health and fitness franchises are enjoying unprecedented success. Four out of the ten fastest growing franchises in the US in 2018 fell under the fitness category, F45, meanwhile, continues to make strides as one of the fastest growing franchises in the world.

“This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme,” explained Geoff Bamber, co-founder and CEO of Digme.

“We are committed to offering unparalleled levels of support so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to.”
According to Digme, the brand’s new model will give franchisees access to best-in-breed concepts within three of the most popular types of group exercise globally – spinning, HIIT and yoga, first-class facilities that exist in a Digme studio, market-leading technology and infrastructure, combined with world-class training set up for staff and instructors.

“Not only can we offer somebody the chance to own a high yielding business, but our franchisees will attract new customers and join in our mission to change lives by bringing the joy of exercise to the world,” added Bamber.

Having completed the single site acquisition of Tribeca Studios, a boutique fitness studio located in Ealing, in January this year, Bamber believes Digme now has unparalleled scale and reach across both prime residential and commercial hubs of London. The entrepreneur also argues that the pay-as-you-train fitness model will continue to thrive over the coming years, as an increasing number of consumers look for variety and the option to do a mix of activities – this puts the concept in an ideal position to tackle its next stage of growth.

“Going forward we want to create a self-sustaining business, which offers customers a great experience and staff great career paths,” Bamber told Health Club Management, earlier this year.
Franchising Digme’s business model is the next step in making that happen.