NEW YORK, United States — British startup The Coconut Collaborative has launched in the US in an attempt to fill a gap in the market.
The coconut yogurt brand, whose tagline reads: ‘Free from dairy but not from temptation, these products are low in sugar, vegan, and gluten-free, without sacrificing taste,’ plans to appeal to consumers looking for healthier options.
“We felt there’s a real gap in the US market for great tasting, plant-based yogurts and desserts which feel indulgent but aren’t packed full of sugar,” commented Edward Averdieck, Co-Founder of The Coconut Collaborative
“We think you really can have the best of both worlds. Our yogurts and desserts combine great taste with a deliciously thick and creamy texture as well as all the healthy benefits of Coconut,” he added.
Launched in 2014, The Coconut Collaborative was born out of a desire to share delicious coconut treats with the world, whilst giving something back to the planet and its people. Generating £200,000 turnover in its first year, by 2016 the brand’s single-serve yogurts were racking in over £3m, largely due to its international expansion.
“Thirty-five percent of our business is done internationally,” Averdieck told the Telegraph recently. “We operate in France, Germany, Austria and New Zealand, which is a great market because there are about 4.5 million people there who eat a lot of dairy-free.”
Having grown to become the number one coconut yogurt brand in Europe, the startup has now turned its attention to gaining a foothold on the US market.
According to Averdieck, the global yogurt market holds massive potential. “If we could get to 1pc of that by the end of 2018, that would be a good position for us, as a [then]£20m business,” he explained to the Telegraph.