Can Botanic Lab Shake Up The Adult Soft Drink Market With New Diffusion Line?

LONDON, United Kingdom — Innovative juice brand, Botanic Lab is rewriting the rulebook when it comes to the cold pressed juice market. Combining exceptional flavours with unique, functional herbal ingredients, the disruptive brand has found a sweet spot by fusing taste with function to create exciting beverages that target both the health-conscious and the mainstream market.

Set to join Welltodo at the first ever Business of Wellness Summit; a groundbreaking event focusing on innovation and entrepreneurship in the wellness industry, co-founder Rebekah Hall will take part in a dynamic panel discussion focusing on the challenges associated with the production and distribution of fresh food and beverage.

Reshaping the attitudes attached to cold-pressed juice, the latest innovation from the Lab is a groundbreaking BOTANICS diffusion line, designed to revolutionise the adult soft drinks category, and the social drinking space.

Set to launch a range of three botanically enhanced, cold-pressed adult soft drinks in July (for now the ingredients are strictly under wraps), Botanic Lab plans to shake up common perceptions of ‘healthy drinks’ and bring sophistication, complexity and functionality to the world of soft drinks.

“The impending sugar tax has shone a spotlight on the soft drinks industry and its use of refined sugar and has opened the door for a new era of drinks that break the long established rules,” explained Botanic Lab CEO and co-founder, Rebekah Hall.

“The new BOTANICS line brings sensuality and functionality along with the inimitable Botanic Lab innovation that is so valued by our customers, to a brand new audience.”

At the forefront of a rapidly evolving market, the BOTANICS line has been created to provide consumers with a drinking experience like no other, exposing customers to a solution to the dilemma of ‘what to drink when they’re not drinking’.

Using premium grade botanicals, combined with raw cold-pressed ingredients to create drinks that are highly functional with intense flavours, the range promises to challenge and excite the existing market.

Taking key features from the most popular Botanic Lab drinks and reimagining them in a range of premium soft drinks, Botanic Lab are harnessing the latest in technology alongside revered ingredients to create raw cold-pressed drinks that are refined, sugar free and low in natural sugars.

Using a blend of aromatic botanicals, extracted in house, using cutting edge techniques, the outcome is a line of stiff drinks that make complex alternatives to alcohol or exciting mixers.

Radically re-contextualising the notion of ‘healthy drinks’, for individuals seeking a clean uplifting kick in a social environment, the BOTANICS line will fill a huge gap in the market.

Straddling both health and hedonism, Botanic Lab say the new range is devoid of lifestyle judgement, instead reflecting the changing dietary needs and drinking habits of consumers.