Cash Flow: $235m For NotCo, Hyperice Acquires Mental Wellness Startup, Peppy Lands $10m


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Hyperice enters mental wellness space with acquisition of Core

Hyperice, an industry leader in recovery technology and pioneer of percussion, announced the acquisition of Core — a mental wellness company that invented the first meditation training device and app of its kind.

The acquisition highlights Hyperice’s commitment to mental wellness as a critical pillar to overall health, performance, recovery and self-care. This marks the third acquisition for Hyperice in less than two years – others included Normatec and RecoverX.

Athletic Greens wins investment from Tim Ferris, Lewis Hamilton & more

Athletic Greens announced a strategic raise led by SC Holdings, featuring high-profile names including Shawn Johnson, Tim Ferris, Cindy Crawford and Lewis Hamilton. Financial details were not disclosed.

After ten years of product development through 50+ iterations, significant customer growth and loyalty, and defining the Essentialist Nutrition category, this is the nutrition brand’s first major investment. It will use the capital to bolster marketing to raise the brand’s profile.

Clean medicine company Genexa closes record-breaking Series A round

Genexa, which claims to be the world’s first clean, over-the-counter pharmaceutical company, completed a $60m Series A funding round to advance its market leadership in this emerging space. Marking a seminal development in the consumer healthcare industry, Genexa’s oversubscribed campaign was the largest Series A ever raised for an OTC medicine company, substantiating the dramatic shift of consumers looking for cleaner options.

Jared Stein, Co-Founder and Managing Partner of Monogram Capital led the round and was joined by some of the world’s most well-regarded investors, including Unilever Ventures, Verlinvest, Northcastle Partners, and Point King Capital.

Hyperice enters mental wellness space with acquisition of Core

Image: Core

NotCo announces $235m Series D round at $1.5bn valuation

Fast-growing food tech company NotCo, has raised $235m in a Series D funding round led by Tiger Global, bringing the company’s valuation to $1.5bn. The Series D also attracted new funds including DFJ Growth Fund and the social impact foundation, ZOMA Lab.

NotCo has raised more than $350m to date and the Series D will bolster its expansion into new categories in North America, scale the core of its proprietary A.I. technology, and accelerate plans to launch in Europe and Asia.

CITYROW secures $12m to support continued omnichannel growth

CITYROW, an omnichannel fitness brand offering rowing classes through its combined at-home digital platform and nationwide brick-and-mortar studio network, closed a $12m Series A Round led by JW Asset Management.

Proceeds from the raise will be used to enhance the company’s at-home digital platform, launch live-streaming classes and expand its company-owned and franchise studio model.

Obé Fitness raises $15m From Samsung, Athleta, WW International & more

Digital fitness platform Obé Fitness raised $15m in Series A funding from backers including Samsung Next, Athleta, WW International, Kate Hudson and more.

The startup, one of a swathe of fitness brands that have found success thanks to the mass migration to at-home workouts, plans on using the funding to tap into the momentum it’s built during the pandemic.

“The capital is really about team growth and awareness in a couple of key business development initiatives,” Co-Founder Mark Mullett told TechCrunch. “In the current climate, where everyone is talking about their various home workouts, you definitely need resources to grow. So this round is about getting Obé in front of as many people as possible.”

Little Spoon raises $44m to propel growth

Direct-to-consumer, organic baby food company Little Spoon raised $44m in a Series B round led by Valor Equity Partners. The investment brings the company’s value thoroughly $200m.

The startup plans to use the capital to continue growing its team and expanding its product portfolio, as well as developing its online community platform for parents, Is This Normal.

Since its launch in 2017, Little Spoon has delivered more than 15 million meals to US families, with 7 million of those purchased since the onset of COVID-19.

Next-gen wearable santéPatch launches Kickstarter campaign

santéPatch, a new, cutting-edge, and game-changing micro-patch that monitors vitamin and mineral levels has launched on Kickstarter, aiming to raise £60,000 to enter the next phase of product development.

The launch of santéPatch will challenge conventional and widely used methods of invasive, expensive, and often time-consuming health testing and offer a credible alternative.

London-based digital health company Peppy lands $10m for women’s health

Image: Peppy

Urban Remedy lands fresh funding from Manna Tree

Urban Remedy, a plant-based food company offering certified organic ready-to-eat meals, snacks, and cold-pressed juices, has closed an $18m Series D fundraising round, led by Manna Tree, — an investment firm committed to improving human health through nutrition. Existing partners Builders Fund and Obvious Ventures also joined the round.

The partnership will consummate Urban Remedy and Manna Tree’s shared goal of providing convenient, nutrient-dense foods to consumers everywhere through Urban Remedy’s established omnichannel distribution points.

Eterneva secures $10m to reimagine the experience around loss

Consumer technology and grief wellness pioneer Eterneva closed an oversubscribed $10m Series A led by Tiger Management with co-investment from Goodwater Capital, Capstar Ventures, NextCoast Ventures, Mark Cuban and more.

The round will go towards investing in taking the Eterneva diamond journey experience to a whole new level and scaling their funeral home and pet aftercare channel program nationwide.

Nobell Foods raises $75m Series B to introduce cheese made from plants

Nobell Foods raised $75m to introduce consumers to cheeses made from plant-derived dairy proteins, supporting its larger mission of creating a radically more humane and sustainable food system.

The startup has now raised over $100m in funding to date, backed by Andreessen Horowitz, Breakthrough Energy Ventures, and notable support from Robert Downey Jr.’s FootPrint Coalition Ventures.

The company plans to launch its cheeses to the public by the end of next year,

London-based digital health company Peppy lands $10m for women’s health

London-based digital health startup Peppy raised $10m in a Series A funding round led by London-based Felix Capital.

The company, which aims to address some of the biggest gaps in healthcare including menopause, fertility, pregnancy and early parenthood, plans to use the capital to invest in its growing team and technology.

It has already built an impressive customer list including Clifford Chance, multiple NHS Trusts, Santander, Vitality Health and Wickes, whose staff have access to Peppy’s services.


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