Cash Flow: AG Barr Takes majority Stake in Moma, Levels Bags Another $6m, Vinehealth Raises $5.5m To Support Cancer Patients

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

AG Barr takes majority stake in British brand Moma

AG Barr, the maker of Irn-Bru, Snapple and other beverages has purchased a 60% stake in Moma Foods — a challenger brand in the porridge market. Financial details have not been disclosed.

Founder Tom Mercer said selling to AG Barr will allow his brand to grow “significantly bigger”.

According to AG Barr, it plans to acquire full ownership over the next three years.

Digital health startup Vinehealth raises $5.5m to support cancer patients

Vinehealth, a digital health startup that improves the quality of life and outcomes of cancer patients, has completed a $5.5m seed funding round.

Talis Capital led the round, which also featured participation from Playfair Capita, Ascension and a number of angels.

The company will use the funding to further develop its product, scale its team and expand in the US.

Levels receives over $6m in investment interest on crowdfunding site Wefunder

Levels, a biowearable system providing real-time feedback on how your diet impacts your health, received over $6m in investment interest at a $300m post-money valuation on crowdfunding site Wefunder.

Last year, the US startup closed a $12m seed round led by a16z, one of Silicon Valley’s top venture capital firms. Its intention is to bring biowearables into the mainstream.

Cash Flow: AG Barr Takes majority Stake in Moma, Levels Bags Another $6m, Vinehealth Raises $5.5m To Support Cancer Patients
Image: Levels
Plant-based meat company Sundial raises $4m

Sundial Foods, a plant-based meats company has raised $4m in a seed round that included Nestlé, Food Labs, Clear Current Capital, SOSV / IndieBio and others.

The US-based brand which makes vegan chicken wings, says it will use the new funding to expand its team and commence production for its US launch.

Mental wellness platform Mindhouse snags $6m

Mental wellness platform Mindhouse has snagged $6m in a seed round led by entrepreneur Binny Bansal. General Catalyst. Better Capital, Kwaish Capital, Anicut and Mindhouse founders Pooja Khanna and Pankaj Chaddah also participated.

The company, which focuses primarily on mental wellness, plans to rebrand in the near future in a bid to reflect its recent diversification into other wellness areas.

Hart Dairy secures $20m to support ethical milk production

Hart Dairy, an ethically driven producer of pasture-raised and grass-fed milk, has successfully raised $20m to advance the long-term trajectory of the company. 

The funding round included a $13m lead investment by KAL Investment Group to cultivate the continued growth of the premium dairy producer. This will include further expanding its better-for-you dairy products through farm acquisitions and strategic marketing plans.