Cash Flow: Baby Food Brand Yumi Scores $67m, $75m Goes To Liquid Death, ZOE Nabs Additional Funding

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Female-focused nutrition and health platform Flourish lands $1m

Flourish, a US-based health and wellness app nutrition app for women has raised $1m in a pre-seed funding round led by True Wealth Ventures. Halogen VC and Monique Nolk-Yates also participated.

Funds have been earmarked for the expansion of operations and to launch its platform, which will be available later this month.

Liquid Death raises $75m as it looks to scale

Liquid Death, a brand selling water from the Austrian Alps sold in recyclable aluminium cans, has raised $75m in a Series C funding round led by venture firm Science. Other investors in the round included Live Nation, PowerPlant Partners, Access Capital and Nomad Ventures.

To date, the startup has now raised $125m and is valued by its backers at $525m, it recently told TechCrunch.

Liquid Death raises $75m as it looks to scale
Image: Liquid Death
Baby food brand Yumi scores $67m

Organic baby food brand Yumi has raised $67m in a Series B round led by JAZZ Venture Partners, AF Ventures and Anne Wojcicki of 23andMe.

The 5-year-old company, whose previous investors include the founders of Warby Parker, Harry’s, Sweetgreen and Uber, now plans to roll out new flavours as it targets aggressive growth. It expects nearly $100m in sales next year.

Personalised nutrition brand ZOE secures additional funding in preparation for UK launch

ZOE, a health science company pushing boundaries in the nutrition science space has secured additional Series B funding from Balderton Capital in preparation for its UK launch.

The undisclosed amount will be used to enable the startup to continue providing an innovative, human-centred program backed by the latest science while expanding its footprint into new regions and communities.

Personalised nutrition brand ZOE secures additional funding in preparation for UK launch
Image: ZOE
Triyoga joins United Fitness Brands

United Fitness Brands has acquired triyoga, making it the fourth brand to join the newly launched fitness and wellbeing ‘supergroup’. Terms of the deal have not been disclosed.

Under the UFB umbrella, which is backed by Pembroke VCT, Nectar Capital, Dominvs Group, and chaired by David Lloyd, the yoga brand will continue to build on its portfolio of five studios across London.

Kiddo announces $16m in growth investment

Good Parents, creators of the Kiddo remote patient monitoring (RPM) and continuous care platform for pediatric patients, has closed a $16m Series A growth investment led by Clearlake Capital-backed Vive Collective

As part of the investment, Vive’s Founder and CEO Cheryl Cheng will join the company’s board of directors. The funding and partnership will enable Kiddo to double the size of its US and Asia teams, expand its partnerships with health systems and benefits providers, and obtain FDA device certification.

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