Cash Flow: BetterUp Banks $125m, Kempinski Pushes Further Into Wellness, Andy Murray Invests In Halo

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

AllBright acquires Australian lifestyle platform as part of new strategy

AllBright, a network of private members clubs for women, has announced the acquisition of Australian lifestyle platform ‘The Grace Tales’, founded by ex-Vogue Deputy Editor, Georgie Abay.

The move, which follows three successful investment rounds led by Cain International, raising a total of $42m, marks a significant gear change in AllBright’s ongoing mission to become the leading global career network for women.  

The Grace Tales acquisition is the first in a number of upcoming deals which will build AllBright as a global brand, with growth opportunities cited in Canada, India and the US. This roll-up strategy is part of the business’ push to promote female wellness and resilience.

Men’s health startup Numan acquires health tech company Vi-Health

Men’s health startup Numan has acquired Vi-Health, a pioneering medical science and healthcare technology company based in Sweden, for an undisclosed amount.

Vi Health’s platform is registered as a Class I Medical Device. It includes an AI-powered symptom checker, advanced e-consultation tools (such as collaborative chat, voice and video consultations), and workflow automation tools. By integrating this new technology, Numan hopes to accelerate its journey towards becoming a holistic, full-stack, digital health provider. 

Halo announces partnership and investment with tennis pro Andy Murray

Organic hydration drink Halo is ramping up its efforts to get people hydrating the right way by welcoming professional tennis player Andy Murray as a brand ambassador and investor. 

Established in 2019, Halo has built a robust DTC business with an ever-expanding online community as well as a targeted presence across launch cities of New York and LA. Female and minority-owned, the brand is currently available across the US. In 2021, it will launch in the UK, its first international expansion. 

Preventative wellness startup Reperio Health nets $6m to expand proactive health monitoring

At-home health assessment and biometric screening system Reperio Health, has completed a seed capital raise of $6m to support plans to accelerate growth and expand its proactive health monitoring to the employer market.

The oversubscribed seed round was co-led by Caduceus Capital Partners and Rogue Venture Partners, with additional investment from Liquid 2 Ventures and G Ventures.

Employee wellness platform BetterUp banks $125m

BetterUp, an employee wellness platform, has secured  $125m in a Series D fundraise, bringing the company’s valuation to $1.73bn. 

This latest financing was led by ICONIQ Growth with participation by existing investors, Lightspeed Venture Partners, Threshold Ventures and Plus Capital.

The funding will be used to accelerate BetterUp’s innovation roadmap and continue to fuel new products, the latest of which is BetterUp Care, an integrated mental fitness offering.

Kempinski Hotels acquires Resense Spa to boost its wellness offering

Kempinski Hotels has acquired Resense Spa SA as part of a further push into wellness.

Kempinski plans to use Resense’s infrastructure and expertise to more deeply integrate wellbeing into its hotels.

“Wellness and wellbeing will be key drivers of the recovery for the hotel industry and this acquisition represents the right move for us to respond to the increasing trend for wellness services during hotel stays,” said Bernold Schroeder, CEO of Kempinski. 

“The transaction will enable us to execute our next phase of growth and add strategic and operational value to the Kempinski business.”