Cash Flow: Future Raises $24M For Fitness App, Coa Lands $3M For Mental Health Therapy, $35M For Plant-Based Food Startup V2Food


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Investors pour another $24m into at-home fitness startup Future

Future, a subscription-based at-home fitness app that virtually teams users with a real-life fitness coach, has closed a $24m Series B funding round led by Trustbridge Partners.

The capital will be used to expand its network of coaches, as it looks to grow its coaching services beyond fitness.

Mental health app Coa lands $3m

Mental health app Coa has raised $3m in a seed round led by Crosslink Ventures, with participation from Casper founder Neil Parikh and professional basketball player Kevin Love.

The platform, which is ‘styled as a fitness program for the mind’ and offers one-to-one and group mental health therapy sessions, says it will use the funds to hire a team of therapists, expand its program offerings and open up in-person locations. 

Playbook, a platform for fitness trainers secures $9.3m

Playbook, a fitness platform created to support fitness trainers to monetise their content and better engage with consumers, has secured $9.3m. The funding came from investors including, Michael Ovitz, Abstract, Algae Ventures, Porsche Ventures and FJ Labs.

Playbook co-founder and CEO Jeff Krahel told Techcrunch, the main focus for the company is to double down on the technology services offered to creators, and the rest will follow.

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Image: v2food

Livekindly raises £135m to expand across the US

LiveKindly Co., a “collective” of food brands with an ambition to become the largest player in the plant-based food space has raised £135m, in a round led by Blue Horizon Corporation.

According to the company, the new funding has been earmarked for the expansion of its products into the US and China. 

Women’s telemedicine platform Twentyeight Health banks $5.1m

Twentyeight Health, a New York-based women’s telemedicine platform has secured $5.1m in seed funding. Third Prime led the round and was joined by investors including Town Hall Ventures, SteelSky Ventures, Aglaé Ventures, GingerBread Capital, Rucker Park Capital, and Predictive VC.

The two-year-old startup says it will use the new capital to continue to expand its services across the US.

Plant-based meat startup v2food raises $35m

V2food, an Australian plant-based meat startup has raised $35m in a Series A funding round.

The round was led by Main Sequence Ventures, manager of CSIRO’s Innovation Fund, and Horizons Ventures, with participation from Fairfax Family investment fund Marinya Capital & Sequoia Capital China.

Capital will be used to expand R&D efforts including building a new research and production facility.


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