Cash Flow: Maven Acquires Parenting App, Andy Murray-Backed Wellness Startup Raises $7.5M, Good Planet Foods Banks $12M

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Women’s healthcare platform Maven acquires parenting app Bright

Maven, a women’s and family healthcare platform has acquired app Bright Parenting for an undisclosed amount. The aim, it said, is to bring its vision of a more integrated model of parenting and paediatrics to life. 

“Supporting strong parent-child relationships leads to better outcomes for children, and is a critical component of growing healthy families,” said Kate Ryder, Founder and CEO of Maven. “With the childcare and mental health challenges brought on by COVID-19, there’s never been a more important time to invest in supporting parents, particularly working parents.” 

Andy Murray backed employee wellness startup raises $7.5m

Tictrac, an employee wellness startup, has secured $7.5m in an investment round led by London-based Puma Private Equity.

The latest round, which brings its total funding to date to $17m, will allow the company to expand its Employee Wellbeing (SaaS) platform, in a bid to tackle increasing stress levels and health problems in the workplace.

Existing investors include tennis champion Andy Murray and American basketball player Carmelo Anthony.

Fitness platform NEOU banks $5m

NEOU, a startup describing itself as the “Netflix of fitness,” has raised $5m in capital from investors including the CEO of Ares Management Corp. Mike Arougheti and David Flannery, a former GSO senior managing director. 

The investment will be used to expand its offerings to attract new customers, CEO Nathan Forster told Bloomberg, who explained that the New York-based company is striving to become profitable in the next 12 to 24 months.

Vegan cheese brand Good Planet Foods raises $12

Plant-based cheese brand Good Planet Foods has raised $12m in a Series A funding round led by Cleveland Avenue.

In a statement, the company said it would use the fresh funding to propel product development, sales and marketing.

The brand, which launched in 2018, is currently sold in major retailers in the US including Walmart, Costco, and Whole Foods nationwide.