Cash Flow: Oatly Seeks $10bn Valuation, Dame Scores $4m, Seed Health Acquires A.I. Company


The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Sexual Wellness startup Dame banks $4m

Dame Products, a sexual wellness brand on a mission to “close the pleasure gap” has closed a $4m seed round led by Listen.

Investors including Chingona Ventures, The Community Fund, Her Capital, HP Reformation Ventures, IgniteXL Ventures, and Joyance Partners also participated.

The funds will be used to support further product expansion, as well as facilitating strategic hires to help steer the company’s future. 

Imperfect Foods adds $15m to $95 Series D round

Imperfect Foods, a startup reimagining sustainable grocery delivery, has banked an additional $15m to boost its recent Series D funding round to $110m.

The round was led by Insight Partners, which also led its Series C round last year, and Norwest Venture Partners. Its newest backers include Hamilton Lane and Blisce.

Imperfect Foods experienced triple-digit growth in 2020 over the year prior, and exited the year with a revenue run rate in excess of $500m. 

Rune Sovndahl joins Digital fitness startup Trainify 

Digital fitness startup Trainify has raised an undisclosed investment from Rune Sovndahl, co-founder of Fantastic Services. The investor has also joined Trainify as non-exec Director.

The startup, which recently launched a seed fundraising round of £1m, will use the funds raised on marketing and advanced A.I. to help build brand awareness and continue to expand.

Microbiome company Seed Health acquires A.I. company Auggi

Seed Health, a microbial sciences company, has announced the acquisition of Auggi, a digital health company with a suite of artificial intelligence and machine learning technologies to track and analyze digestive health. 

Seed Health will acquire Auggi’s technology assets, including its A.I. algorithm for real-time Bristol stool typing, the world’s largest stool image database, and a mobile monitoring application for clinical research. The acquisition will also enable Seed Health to integrate Auggi’s mobile tracking application across its human clinical trials assessing DS-01 and the gut microbiota in IBS, constipation, and after antibiotic consumption.

Oatly seeks $10bn valuation for IPO

Plant-based milk brand Oatly is said to be seeking a value of around $10bn in a US listing, according to Bloomberg.

Last year the company agreed to sell a minority $200m stake to a group of investors including Oprah Winfrey, Jay Z, Blackstone Growth, former Starbucks Chairman and CEO Howard Schultz, Orkila Capital and Rabo Corporate Investments.

Cash Flow: Oatly Seeks $10bn Valuation, Dame Scores $4m, Seed Health Acquires A.I. Company

Image: Dame

Koa Health closes €30m funding round

Mental wellness provider Koa Health has closed a €30m Series A funding round. The round had a first close in October 2020, led by Wellington Partners Life Sciences and Ancora Finance Group.

The company has earmarked the capital to accelerate product development,  expand US presence and enhance R&D.

OxeFit announces close of $12.5m funding round

OxeFit has announced the completion of an oversubscribed funding round led by Lydia Partners, with additional investors including professional athletes and sports medicine experts, such as Dallas Cowboys’ Dak Prescott and renowned orthopaedic surgeon James R. Andrews, M.D. 

The company, which offers an integrated fitness ecosystem, will bring advanced robotics and artificial intelligence to the world of strength training. Combining proprietary hardware with smart and targeted content, data-driven workout programs will unlock new possibilities for both elite athletes and fitness enthusiasts.

Healthy online marketplace Good Eggs raises $100m to drive growth

Good Eggs, an online marketplace that delivers thoughtfully sourced, peak-quality groceries, has raised $100m in new funding. The round was led by Glade Brook Capital Partners with additional investment from GV, Tao Invest, Finistere Ventures, and Rich’s, and support from existing investors Benchmark Partners, Index Ventures, S2G, DNS Capital, and Obvious Ventures.


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