Cash Flow: Twitter’s Jack Dorsey Backs Mindfulness App, Everly Health Acquires Natalist, $145m For GrubMarket

The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Premium plant-based meat brand Abbot’s Butcher closes Series A

Premium plant-based meat brand Abbot’s Butcher closed a Series A funding round led by Melitas Ventures. Owen Wilson and Woody & Laura Harrelson joined the round, along with existing investors Unovis and SOSV. 

The capital raised will be used to fuel food service growth, expand retail distribution and support new product development.

23andMe to buy telehealth company Lemonaid for $400m

At-home DNA testing company 23andMe announced it would be acquiring telehealth startup Lemonaid Health for $400m in a cash-and-stock deal, as it looks to expand into telemedicine.

Lemonaid Health offers patients direct online access for a number of common conditions, from consultation through treatment. It also offers free and fast delivery of prescription medications.

Healthy drinks brank Purearth readies crowdfunding campaign

Purearth, maker of healthy drinks including Water Kefir, organic juice, cleanses and broths is launching a crowdfunding campaign on Seedrs to secure £650k from retail investors. 

The funding round will help finance the next phase of its strategic growth, which includes expansion into the US, Asia and the UK following strong demand from major clients in these regions, as well as innovation and new product development.

Blood flow restriction training brand Hytro looks for funding

Hytro BFR, a blood flow restriction training brand selling TechWear garments, has announced a follow-on fundraising round to expand the business that’s making strong moves in the muscle growth and recovery market.

After a successful funding round earlier in the year, Hytro is looking to secure an additional £1m to further establish itself as the leader in BFR training. It plans to use the capital to develop new products and expand the team after a fast growth period.

GrubMarket raises $145m to accelerate profitable growth

GrubMarket, a San Francisco-based food technology company, has raised $145m in a heavily oversubscribed Series E funding round from funds and accounts managed by BlackRock, Liberty Street Funds, Japan Post Capital, Walleye Capital and other participants. 

This round values GrubMarket at over $1bn.

Mindfulness app Open scores $9m from Twitter’s Jack Dorsey and others

Mindfulness app Open has raised $9m in a round featuring Twitter co-founder Jack Dorsey and Tony Xu, the co-founder of online food ordering platform DoorDash. A.Capital Ventures and Founders Fund, alongside Susa Ventures and Aglaé Ventures., also took part.

The startup offers on-demand and live classes that combine breathwork, meditation, yoga, Pilates, elements of HIIT to support “transformation and personal development”.

Everly Health acquires women’s health company Natalist

Everly Health, a digital health company at the forefront of the virtual diagnostics-driven care industry, announced the acquisition of Natalist, a women’s health company that offers consumers conception and pregnancy essentials that are thoughtfully designed for ease of use and are 100% plastic neutral. 

Natalist is the third acquisition by Everly Health this year. Terms of the all-cash transaction were not disclosed.

The IRONMAN Group acquires indoor virtual cycling app FulGaz.

The IRONMAN Group acquired indoor virtual cycling app FulGaz, marking the company’s first major step towards delivering enhanced services to athletes throughout their entire athletic journey.  

The founder of FulGaz, Mike Clucas, and his team will bring their expertise to The IRONMAN Group aligning organisational strengths from leaders in both in-person and virtual endurance event and training experiences.