Cash Flow: Vitl Raises £6.2m, Wild Closes £5m, FitON Acquires Peerfit

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The game-changing investment, acquisition and funding news impacting the industry and driving the business of wellness this week.

Kos Secures $12 Million Investment To Proliferate The Brand’s Plant-Based Mission

KOS, the plant-based powerhouse and functional nutrition brand, announces today the closing of its milestone $12 million Series A investment led by industry vets and entrepreneurs, Clayton Christopher and Brian Goldberg, with a follow-on investment from early-stage investor, Springdale Ventures. The funding further cements the brand as a key player in the plant-based nutrition space.

KOS will utilize the investment to ramp up retail partners, enhance customer awareness, innovate product, enter new service categories, accelerate and expand mission-aligned partnerships, as well build the KOS team with those who embody and fuel the plant-based lifestyle.

Digital Fitness Platform – FitOn – Announces $40M in New Funding & Acquisition of Peerfit

FitOn, the No. 1 fitness app and digital fitness platform, announced today it has raised $40M in new funding and is expanding its reach in healthcare and wellness through the acquisition of Peerfit, a corporate wellness leader.

The Series C was led by Delta-v Capital with participation from Accel, Maverick Ventures, Second Avenue Partners and Mantis VC along with a strategic investment from United Talent Agency’s venture fund, UTA VC, bringing the company’s total funding to $70M.

The acquisition of Peerfit brings together the best in both at-home and in-the-gym fitness to support the health and wellness needs of consumers as well as employees and Medicare recipients while removing barriers to being active. Adoption has more than doubled in the last year to over 1+ Million paid members for the combined entity.

Health tech startup Goqii raises $50 million to expand offerings, go global

Healthtech startup Goqii has raised $50 million (Rs 375 crore) in its Series-C funding round led by Sumeru Ventures. The round comprised a mix of equity including preference share and debt investments, the company said in a news release.

Goqii will use the proceeds to strengthen its current offerings that include a wearable fitness tracker, an app, health store as well as real-time coaching and insurance services, the company said. It will also use the funds to expand in insurance, digital therapeutics and international markets.

Wild Cosmetics closes £5m round

Wild Cosmetics a design-led personal care start-up that pioneered the UK’s first plastic-free refillable deodorant in 2019 has closed a further £5m from the innocent drinks founders fund, JamJar, to double down on its mission to clean up the bathroom’s grubby environmental footprint – hoping to remove single-use-plastics and unnecessary chemicals from everyday bathroom routines.

Wild was launched by former HelloFresh marketing director, Freddy Ward and entrepreneur Charlie Bowes-Lyon. It has raised £7.5M to date.

UK Supplement Brand VITL gets £6.2m cash injection

Vitl, a UK based supplement brand founded by Jonathan Relph in 2015, has raised £6.2m – with former chairman of THG and CEO of the Co-operate Group, Richard Pennycook, taking part.

The funding round was led by Ornament Health AG, a Swiss-based health-tech investor.

“We’re delighted with the closing of an oversubscribed investment round and the further commitment of existing and new investors. It allows us to continue to expand our product range and distribution at a time when nutrition and wellness has become more relevant than ever,” said Relph.

“The pandemic reminded us all how important our health is and with our personalised products, on the shelf range and at home tests, we hope to help even more people optimise and personalise their nutrition.”

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