H&M Launches Its First Conscious-Led Activewear Line
NEW YORK, United States — Fashion retailer H&M has launched its first ever activewear collection made…
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British Men’s Activewear Brand Castore Secures £1.2 million In Investment
LONDON, United Kingdom — Premium men’s activewear brand Castore has raised £1.2 million from a group…
Sweaty Betty To Open Flagship Store In London
LONDON, United Kingdom — British athletic fashion brand Sweaty Betty is opening a new flagship store…
How Lululemon Uses Ambassadors To Foster Customer Engagement
Whether it’s Gigi Hadid for Reebok, Kanye West for adidas, or Rihanna for Puma, when…
Can Lululemon’s First Global Brand Campaign Help To Extend Its Customer Base?
VANCOUVER, Canada — Ubiquitous yoga apparel brand Lululemon is taking aim at a new demographic with…
UK Activewear Brand Every Second Counts To Expand In Asia Following Investment
LONDON, United Kingdom — British activewear brand Every Second Counts has completed a £1m investment round…
Athleisure Sales Are Propping Up The Global Apparel Market
LONDON, United Kingdom — According to a recent report by Euromonitor the sportswear category is racing…
Lululemon Zones In On New Well-Fest Trend With SWEATLIFE Festival
LONDON, United Kingdom — Lululemon is launching its first ever London festival in a bid…