Fiit Targets New Era Of Home Workouts With US TV Deal
Interactive fitness company Fiit has unveiled a three-pronged approach to tap into new audiences at…
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The Nue Co. Expands Functional Fragrance Line As Category Gains Momentum
LONDON, United Kingdom — Premium wellness brand The Nue Co. is expanding its line of functional…
Meet The Pioneering Tech Company Making Sleep Cool In Silicon Valley
US sleep tech company Eight Sleep has launched its best-selling Pod Pro Cover in the…
WHOOP’s New Fitness Tracker Could Change The Game For Wearable Devices
BOSTON, United States — Fitness and recovery tracker WHOOP has unveiled the latest iteration of its…
Hyperice Enters Mental Wellness Space
IRVINE, United States — Hyperice, the technology-driven company known for its percussion massage guns is making…
Christian Toetzke, Co-Founder of HYROX On: The Return Of Mass Participation Fitness Events
The COVID-19 pandemic has wreaked havoc with mass participation sporting events. For some it’s been…
Plant-Based Food Market Races Towards $162 Billion In Value
A new report by Bloomberg Intelligence (BI) has found that the plant-based meat and dairy…
David Beckham & F45 Announce Global Partnership
LOS ANGELES, United States — Fast-growing fitness franchise F45 has announced a global partnership with David…
