ClassPass Widens Its Net With Corporate Wellness Offering

NEW YORK, United States — ClassPass has expanded its offering once again with the introduction of a corporate wellness programme. And it’s already snared high-profile partners including Google, Morgan Stanley, Facebook, Under Armour and Gatorade.

Employees at participating companies will have access to ClassPass’ global network of more than 22,000 partner studios, operating across 18 countries and 2500 cities. Current studios include Barry’s Bootcamp, Flywheel Sports and CorePower Yoga. Corporate partners will also get access to on-demand audio and video workouts, as well as wellness experiences such as cryotherapy and massage.

“The ClassPass corporate program enables employers of all sizes to offer the world’s most extensive, one-stop fitness and wellness program to their employees worldwide,” commented ClassPass CEO Fritz Lanman.

“ClassPass is the best fitness program ever created for consumers. With this launch, it’s now also the best fitness program ever created for employers and their employees.”

According to ClassPass, it hopes to carve out a niche for itself in the 48 billion dollar corporate wellness market by providing a seamless global offering, which it says doesn’t currently exist in the highly fragmented marketplace. Most providers offer regional point solutions with limited offerings, forcing HR teams to create patchwork wellness and fitness programs for their employees, argues ClassPass. This is a pain point it hopes to eradicate.

In addition, the ClassPass corporate program will align employer, employee, and ClassPass incentives, with ClassPass only making money when employees utilise the service.

“Corporate wellness programs should benefit everyone; employees should enjoy greater health and personal wellbeing, and employers should benefit from productive and engaged team members. Unfortunately, most corporate wellness vendors today only make money if they are not utilised, pitting the vendor against the employers and employees they purportedly seek to serve,” Lanman told Forbes.

“With ClassPass’ new program, the more people engage in healthy behaviours, the more benefits they receive,” he added.