COSTA MESA, United States — Boutique Pilates franchise Club Pilates has revealed plans to open 360 studios by the end of 2017.
Founded in 2007 and franchising since 2012, the fastest-growing Pilates franchise in America currently operates over 90 studios in 28 states including California, Washington, Texas and Florida.
Based in Costa Mesa, California, the brand has experienced rapid growth thanks to its range of affordable classes led by hands-on instructors. A number of successful club openings in locations including Miami, Memphis and Atlanta have further fuelled its growth over the past 12 months.
“One of the most rewarding aspects of Club Pilates is the opportunity to build the business from the ground up, and establish a national Pilates brand that franchisees can truly get behind to achieve their own success,” said Anthony Geisler, CEO of Club Pilates.
“Our passion for the fitness industry and more than a decade of franchise experience has been central to our rapid growth,” he added.
Offering a mix of different class formats and experience levels, the brand’s multi-disciplinary approach means each studio is outfitted with reformer machines, EXO Chairs, Springboards, Barres and a TRX Training System.
“We want a client who’s going to 10 different places to be able to find everything at our studios,” Vanessa Huffman, the brand’s director of education told Well and Good earlier this year.
With an annual class rate of almost 2.5 million classes taught per year and a potential partnership with LA Fitness in the US, the brand looks set to dominate the boutique fitness space in 2017.