Condé Nast Increases Wellness Content To Help Boost Revenue

NEW YORK, United States – Condé Nast is launching a new marketing division focusing on health and wellness, designed to optimise and drive sales for its advertising partners.

Condé Nast Pharma will combine the industry-leading audience targeting capabilities of Condé Nast Spire, the company’s data platform, with a significant expansion of health and wellness editorial content created across the company’s portfolio of iconic brands.

Making an investment to create more health and wellness editorial content, with the company’s leading health and wellness brand SELF, leading the push, Condé Nast has revealed it will also offer client solutions by health condition as well as insight into prescription lift and campaign effectiveness.

“Condé Nast Pharma will offer our pharma advertising partners a next generation solution combining the ability to effectively reach our audience of more than 100 million monthly users, and access to a significant expansion of our popular health and wellness content,” explained Jen Mormile, CIO of Pharma for Condé Nast.

“We are uniquely positioned to optimize and drive sales for our advertising partners through many custom, meaningful pharma programs and activations, rooted in our trusted editorial voice and in brand-safe environments,” she added.

According to Karthic Bala, Head of Data Strategy for Condé Nast, by combining its editorial content with Spire’s effective optimizing capabilities, Condé Nast will be positioned as a best-in-class partner for Pharma clients looking to reach targeted audiences on a meaningful scale.

With audiences today more interested than ever in their health and wellbeing, and one in five pieces of content consumed across Condé Nast’s portfolio related to health and wellness, it is hoped Pharma will be able to offer its partners a more targeted advertising experience

Earlier this year, rival publisher Time Inc. launched a similar initiative targeting the health and wellness industry, with a view to attract additional advertising opportunities and capture a share of the lucrative market.