David Beckham Announced As Partner And Investor In F45’s Latest UK Studio

LONDON, United Kingdom – Functional fitness franchise F45 has opened its 63rd and newest UK studio on London’s High Street Kensington this month, with David Beckham announced as a partner in the new site. 

The globally renowned English footballer has been an investor in F45 since 2020, having been introduced to the brand by American actor, fellow F45 investor and board member Mark Wahlberg.

Multi-unit F45 franchise owners Haydn Elliott and Tristan Smith will run the new 3,500 sq. ft. London studio, located at 193 Kensington High Street, adding to their central London sites in Oxford Circus and Soho. 

Having trained at one of these London studios, and now taken an active role in the opening of this new London site, the former England captain described F45 High Street Kensington as “my space” in a recent Instagram post. 


“As a global partner and investor in the F45 franchise, I am thrilled to see how fast it is growing in the UK fitness market and to support this new studio opening in High Street Kensington,” the 46-year-old said, commenting on the new site. 

“I’ve seen the site at various stages of the build and the F45 team have done a phenomenal job in creating a fantastic studio. It’s a great location and a beautiful space and I’m looking forward to seeing a new F45 community come together there.”

F45 hinted that the High Street Kensington studio would be the first of many more scheduled in 2022, and this latest opening suggests the capital’s fitness scene is bouncing back strongly from the challenges of the past 24 months.

“Our first F45 studio opened four years ago in Oxford Circus, followed by Soho in January 2020. With each studio opening, we learn more about ourselves and the F45 community which has become a huge part of our lives,” F45 owner Smith said. 

Adding: “As an F45 investor, David supports the brand and business and is our partner in bringing this new studio to High Street Kensington. We can’t wait to meet new members.” 

Read More: ​​David Beckham & F45 Announce Global Partnership

“World’s fastest growing franchisor” 

Founded in 2013 in Sydney, Australia, F45 is one of the fastest-growing fitness franchises in the world based on the number of franchises sold. 

Delivering high-paced, group circuit training in a standardised format no matter where the studio is located, F45 has currently sold 3,301 total franchises and 1,749 studios across 65 countries, including the US, UK and Dubai.

And earlier this month, the company, which listed on the New York Stock Exchange last summer, reported record fourth quarter and full year financial results, hinting at a strong recovery “despite lingering impacts of the COVID-19 pandemic”. 

 “We completed the year with record revenues and adjusted EBITDA, we set a record sales pace of over 1,000 franchise sales for the full year, and we opened over 300 franchises globally during the year,” commented Adam Gilchrist, President, CEO, and Chairman of F45.

In Q4 2021, the company sold 290 franchises and opened 131 new studios alone, up from 30 and 61 in the equivalent period in 2020. F45 also reported a 31% global increase in studio visits and 103% increase in US visits in the fiscal year compared with that of 2020. 

Gilchrist added: “As I have said before, our goal is to be the world’s fastest growing franchisor, and I believe our ability to achieve this goal has never been stronger.” 

David Beckham F45
Image Credit: F45 High Street Kensington
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