LOS ANGELES, United States — Fast-growing fitness franchise F45 has announced a global partnership with David Beckham.
The world-renowned footballer will join the company as its latest ambassador, championing its form of functional fitness and supporting its continued expansion across the globe.
According to F45, Beckham was recently introduced to the brand by actor and F45 investor Mark Wahlberg. Impressed by its approach to fitness, community spirit and results, he decided to become a partner in the business as it moves into the next stage of its growth as a public company.
Speaking about the partnership, Beckham explained: “Health and fitness have always been a big part of my life and, since my days playing football, I have always found I’m at my best when training as part of a team. F45 has a strong community and trainers that help you reach your goals and achieve powerful results.”
He added: “This partnership is an exciting business venture for me also, and I’m looking forward to the journey with F45 as the business continues to expand globally.”
Having recently debuted on the New York Stock Exchange, F45, which is currently valued at approximately $1.29bn, is now focused on fueling global expansion.
The eight-year-old company has already sold more than 2,200 studios, spanning 63 countries including the US, UK, Australia and Dubai. However, it has pinpointed China and India and markets of interest.
“While Australia – our brand’s birthplace – remains a top market for F45 Training, countries like China offer a massive opportunity as its people look to improve the quality of their lives and bolster their health and fitness,” the company recently revealed.
“Another big Asian opportunity is India, which has shown a recent rise of both health clubs and gym memberships. It’s another territory where a growing middle class and increased spending in urban areas has led to many international fitness franchises entering the market,” it added.
And according to Founder and CEO of F45 Training, Adam Gilchrist, despite setbacks brought on by Coronavirus, which at one point saw 100 percent of its franchisees closed, the company is already experiencing positive recovery.
“People want to get back into the gym but more importantly people want to be part of communities,” he recently told Bloomberg.
He continued: “What we’re finding now is that our cohorts that are two months reopened are performing better with visitation than they were pre-COVID. So, what that says to us is that we’re going to bounce back far stronger than what we were pre-COVID.”
Having David Beckham on board will only serve to strengthen that bounce back and further cement F45’s dominant place in the fitness industry.