Discover: Aduna Super-Cacao

LONDON, United Kingdom — African-inspired health and beauty brand, Aduna, has announced the launch of  Aduna Super-Cacao – the first cacao powder with an EFSA-approved health claim.

After carrying out scientific work, The European Food Safety Authority (EFSA) concluded that, the powder, which features high levels of the plant based antioxidant flavanol, contributes to the maintenance of normal blood pressure, cardiovascular health and blood circulation.

The decision has elevated the product to superfood status and paved the way for a slew of new EFSA-approved superfood products to enter the competitive market. It is an advantage that many ‘healthy’ food and beverage producers in the wellness industry have been denied, due to tough rulings by the EFSA.

Bursting with skin boosting properties, Aduna’s rich, chocolatey tasting powder consists of a unique blend of premium West African cocoa powders and gently roasted high-flavanol beans making it a must-have ingestible beauty product, that is ethically produced.

Known for creating demand for under-utilised natural products from small-scale producers in rural Africa, Aduna works with a small producer to source and process the single-origin Ghanaian cacao powder used in Aduna Super-Cacao, ensuring the added value remains in the country.

The team at Aduna invest heavily in marketing to raise awareness of these super-ingredients, which are often unknown in the Western world, and to educate consumers and the trade about their  health benefits.

Discover more about Aduna Super-Cacao at: www.aduna.com