LONDON, United Kingdom — British activewear brand Catalyst is pushing innovation to the forefront of the activewear industry with the introduction of a groundbreaking new design process.
Allowing consumers to participate in the production of new garments, the startup has launched an Open Studio; a first of its kind platform that gives customers a say in how their clothes are made. Until the 15th February 2017, consumers can browse 30 virtual garments in 3D and choose what Catalyst’s SS17 will be made of.
“We’re putting the customer first in a move you would think is the norm but, incredibly, isn’t.” explained co-founder Daniel Roy.
The idea, backed by government funding scheme Innovate UK, aims to disrupt the product development cycle. Featuring 3D models of new designs, before production, potential customers can leave feedback on prints, colours and shapes, as well as choose which designs they want the company to produce.
“It’s exciting to imagine a world where we only produce what people actually want,” commented co-founder Radana Lancman.
According to Catalyst, despite the technological developments witnessed over the last couple of decades, the clothing industry has not evolved with them. The founders argue that by inventing a new model, built around the customers they’re addressing this disconnect.
Catalyst’s long-term vision is to bring connective intelligence to the world of clothing; linking data, concepts, applications and, ultimately, people together. The Open studio is just the first step in the company’s bid to do so.
Discover more about Catalyst’s Open Studio at: www.catalyst-activewear.com/open- studio/