SINGAPORE, Asia — Named after the traditional Korean lunch-box, fast-casual Korean eatery Dosirak is shaking things up in Singapore with a menu offering vegan, pescatarian, gluten-free and low carb options.
First launched in 2014, the brand – a homegrown passion for brothers Edward and Eugene Chia, of Singaporean-Korean decent – aims to disrupt a market where health and wellness aren’t known to be a top priority for the majority of consumers.
With fresh, modern bibimbap and classic Korean flavours at its heart, the brothers have been careful to work with certified nutritionists to tweak traditional recipes to allow for healthier, natural and non-refined options.
“We wanted Dosirak to serve something healthy, nourishing but still absolutely delicious. Something that you could eat every day, something distinctly Korean,” explains Eugene Chia.
“For me, that was bibimbap, done properly,” he added.
Using “house-made quality” as its guiding philosophy, all of Dosirak’s products omit modern shortcuts such as corn syrup, msg and excess oil, instead making an effort to layer natural flavours, in order to boost flavours. Playing on James Bond’s iconic catchphrase, the brand encourages consumers to shake, not stir each pot, to deliver the best results.
Now in its fourth year of operation, Dosirak has plans to expand its portfolio of natural and halal certified condiments. In addition to targeting new markets such as Jakarta in Indonesia, the brothers are also exploring applying their Dosirak ethos to other South East Asian cuisine.
“The growth in the health and wellness scene has come on leaps and bounds compared to when we first started,” argues Edward Chia.
“We used to have to constantly explain what we were doing, but today the community has become more aware and discerning, which helps businesses and products like ours who have their ethos aligned, to continue to service the growing community of health-conscious individuals.”
With functional food innovation increasingly penetrating the mainstream health and wellness market –– featuring on a number of ‘top food trends for 2018 lists’ globally — coupled with the rise in interest for vegetarian and vegan food, which is reflected in the exponential increase in packaging claims for both dietary choices, Dosirak’s inclusive approach puts the brand in a strong position for growth, as evolving consumer attitudes continue to drive the market forward.
Dosirak were at the Welltodo Founder Series in March and will be serving up their delicious pots again at our June event in Singapore. For more information on the event and tickets, click here.