London, United Kingdom — Esquire magazine is hosting a four-day experience at London’s 10-11 Carlton Terrace. The festival, which highlights the convergence of wellness and luxury will provide a physical platform for brands and consumers to connect.
Returning for its second year on the 12th to 15th of October, the Esquire Townhouse With Dior will be filled with live talks, interviews and masterclasses. In addition, it will host a range of fitness classes with leading trainers from Equinox, Third Space, Barry’s Bootcamp, F45, BXR and Triyoga.
“Esquire Townhouse with Dior aims to provide the ultimate living brand experience for its guests. The townhouse is a bespoke pop-up members club designed to connect our affluent audience with luxury brands and influential talent,” commented Alex Blimes, Editor-In-Chief, Esquire.
By collaborating with Dior, the men’s lifestyle magazine plans to expand on the idea that the borders between beauty and wellness are becoming blurred. Arguing that the $999 billion dollar beauty and anti-ageing sector is now at the center of the $3.7 trillion dollar global wellness economy, the event aims to give consumers an opportunity to expand their knowledge on a variety of industry trends and learn directly from leading brands and influencers.
For Esquire, the event presents an opportunity to maximise its audience by targeting high-end consumers that have an interest in the wellness sphere.
“By utilising our consumer database, we aim to attract a high net worth audience and provide cutting-edge experiential experiences across several industries including fashion, food, sport, tech, health and wellbeing,” explained Blimes.
“Reflecting the varied tastes of our readers, our ongoing partnership with Dior is perfectly aligned with our brand ethos,” he added.
Live session speakers will include; Russel Brand, Sir Geoff Hurst, Cillian Murphy and Mark Cavendish, with topics covering sport, tech, travel, food and wellness.
For free access to all fitness classes at the event; use our exclusive code: FITNESSVIP. Each ticket will provide guests with a complimentary PRESS juice, Neat nutrition shake, Acaí Berry bowl and Pulsin snack.
Discover more about the Esquire Townhouse with Dior at: www.hearstlive.co.uk/esquiretownhouse/