Discover: FitnessFest (Singapore)


SINGAPORE, Asia — Singapore is gearing up to host the greatly anticipated return of FitnessFest by AIA on 19th May 2018. Joined by headline act — Australian fitness phenomenon, Kayla Itsines — the event aims to exemplify fitness as a sustainable lifestyle and encourage a holistic fitness lifestyle to the community in the island state.

Taking place at the Marina Bay Exhibition centre, the one-day event will feature more than 100 fitness, wellness and health brands, workout sessions led by Itsines, a wellness market and food village.

In addition, Welltodo will be on-site to showcase our careers platform  Welltodo Careers, designed to help individuals to build incredible careers in the wellness industry.

Read More:The Singapore Report: Wellness Trends, Growth and Market Opportunities

With a mission to exemplify fitness as a sustainable lifestyle, in 2013 AIA Singapore became the first and only insurer in the country to pay members as they get healthier. By hosting FitnessFest, the company hopes to encourage people to live healthier, longer, better lives.

“We’re excited to support FitnessFest again this year to celebrate sustainable fitness with a stellar line up of top trainers to make workouts fun for our customers, AIA Vitality Members and their families of all fitness levels and ages,” commented Ms Ho Lee Yen, Chief Customer and Marketing Officer of AIA Singapore.

“FitnessFest has doubled in size since its launch last year. The second edition is much more content driven, with numerous partnership activations to bring about an experience of “Everyone’s favourite fitness festival”. It’s amazing to see so many enterprises and individuals advocating and working hard to bring about wellness for the greater community. And we are so inspired to be the live platform for them.” says Tricia Sokolovitch, Founder of FitnessFest.

Singapore is gearing up to host the greatly anticipated return of FitnessFest by AIA on 19th May 2018. Joined by headline act — Australian fitness phenomenon, Kayla Itsines — the event aims to leverage the rise in advocacy for holistic and sustainable fitness, among Singaporean consumers.

Image: FitnessFest

As the appetite for wellness festivals continues to grow globally, in Singapore FitnessFest sits as the pinnacle health and fitness event. The team behind the festival  TLG, is looking to expand to Hong Kong and Shanghai across 2018 and 2019 to continue their mission to grow a collection of purpose-driven festivals, that will make a positive impact to the society.

The festival is also the first of its kind in Singapore to tap into globally recognised fitness influencers – with Cassie Ho, Founder of Blogilates headlining the debut festival in 2017.

Elsewhere in the region, more and more events are blending the lines between health, fitness and lifestyle on the island, including Soulscape, a yoga, dance and music festival that has grown to over 4,000 participants since its launch in 2015, and The Music Run which took place on 21st April 2018. Welcoming over 6,000 runners, The Music Run featured 5km and 10km runs, with yoga sessions, led by Yoga Movement.

Beyond Singapore, Iris  Hong Kong’s largest wellness festival is also leveraging the explosion of interest surrounding experiential events. The all-day yoga and wellness festival has grown exponentially from just 100 participants in 2015 to more than 6,000 in 2017, while Thailand’s Wonderfruit, which welcomed a crowd of 15,000 last year, has plans to grow to 50,000 attendees.

With the intention to catalyze positive impact through its six pillars of Music, Art, Wellness & Adventure, Farm to Feasts, Talks & Workshops, and Family, with sustainability at its core, the event is the brainchild of Bangkok-born entrepreneur Pranitan “Pete” Phornprapha, Thai DJ and musician Montonn “Jay” Jira and Hong Kong-based director Jason Swamy.

As with the UK and US, where wellness festivals now generate hundreds of millions of dollars a year, Asia’s wellness festivals are fast becoming a significant sector of the region’s wellness industry.

Read More: The Hong Kong Report: Wellness Trends, Growth and Market Opportunities

Discover more about FitnessFest and secure your tickets at:  Receive 10% off with the code: WTD10OFF, valid until 30th April.


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