LONDON, United Kingdom — From the same team behind premium gym operator KX, new concept KXU targets the boutique market with a high-end offering that goes beyond the realm of fitness.
A pay-as-you-go training model, combining 3 principles of fitness: Strength, Stretch and Cardio with supportive nutrition and wellness therapies all under one roof, KX encourages consumers to pick and choose how to workout, depending on their fitness goals.
Set within Chelsea’s vibrant community, and featuring 3 boutique fitness spaces, the studio houses state of the art strength rigs, Woodway treads and Keiser bikes. In addition to a full-service yoga menu which includes Hot, Aerial, Sleep, Vinyasa and Rocket flow yoga, KXU intends to become renowned for its high octane, entertainment-led signature classes.
The studio’s cryotherapy chamber and Infrared sauna aid recovery and tap into demand for solutions that boost optimal performance.
Opened in 2012, KX has made a name for itself as one of the capital’s premium member’s gyms –– KXU builds on the brand’s reputation and level of service, via a more accessible model.
“This has been a two-year project, from pitching for the building to designing the rigging and getting the staging in place, then adding every single bell and whistle you can imagine,” John Shehan, Group Fitness Manager, told Vogue.
From collaborating with leading London architects Stiff + Trevillion Architects and Peter Mikic Interiors on the design to curating a 40 strong team of the industry’s most inspirational teachers, the brand’s all-encompassing and individually tailored approach to wellness claims to support its members’ lifestyles while optimising their results.
Following in the footsteps of KX, KXU hopes to cement itself as the benchmark for holistic wellness that elevates the boutique fitness model.
Discover more about KXU at: www.kxu.co.uk