Discover: Lucas Hugh ‘Flash Flagshop’

OXFORD, United KingdomLeaders in contemporary performance-wear Lucas Hugh are expanding their reach with a ‘flash flagshop’ in renowned designer outlet shopping centre, Bicester Village.

Whilst other global brands like Lorna Jane and Tory Burch have focused on pop-up stores in premium locations across London and New York, Lucas Hugh is leading the way in the outlet arena.

Renowned for its innovative and luxurious approach to sportswear, Lucas Hugh’s dynamic, design-driven pieces usually retail somewhere between £50-£200, appealing to fashion-forward women with a passion for both fitness and style. However, for consumers who find the brand’s normal pricing out of reach, the flash store creates an environment for them to form a relationship with the label and help the business generate revenue from excess stock.

Open until the 6th March, the new store features a range of Lucas Hugh’s clothing from previous seasons, but with prices slashed by up to 60% below their original retail price.

In a market where product turnover is quick and cash flow is poor, capitalising on the opportunities outlets can provide is a clever business strategy and one that Lucas Hugh is pioneering within the activewear realm.

Discover more about Lucas Hugh’s ‘flash flagshop’ here: www.bicestervillage.com