Discover: The Nue Co

LONDON, United Kingdom — Positioning itself as the future of luxury grooming, The Nue Co bridges the gap between health and beauty.

A stripped-back brand, delivering organic supplements that work to rebuild, energise and debloat, it joins a new wave of startups on a mission to reimagine a once uninspiring category.

Drawing influence from her grandfather, who although spent his life working as a pharmacist, always choose to supplement himself through food, Founder Jules Miller wanted to prove that natural could be effective and that supplements don’t need to taste unappetising.

The entrepreneur’s collection of chic capsules fuse a range of exotic ingredients including baobab, lucuma, and goji berry with high-quality prebiotics and probiotics to provide the body with a natural hit. Following tried and tested vitamin formulations – every ingredient is active, every gram is effective and every nutrient is absorbed.

The Nue Co Raises $1.5M Ahead Of NYC Store Launch
Image: The Nue Co

With aesthetics being just as important as ingredients, the brand’s glass-bottled packaging has been created to sit seamlessly alongside users’ premium skin care products, proving that you can create a luxury brand for natural products.

Stocked by Net-A-Porter and championed by Vogue, The Nue Co is already causing a buzz in the US and UK where it is challenging consumers’ preconceptions about supplementation.

“Wellness doesn’t mean counting macros or limiting food groups; it’s about balance,” argues Miller.

“A balance that we can help deliver in one teaspoon, so you can get on with enjoying the more important things in life,” she adds.

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