Discover: Owen + Alchemy

CHICAGO, United States — Chef-driven juice apothecary Owen + Alchemy specialises in crafting cold-pressed, plant-based juices, smoothies, nut milks and custom herbal blends – with a unique approach to branding.

Launched in 2014 in Chicago, this premium healthy drinks brand showcases the ‘darker’ more mysterious side of wellness.

From the gothic-style branding, a stark contrast to the light and vibrant feel that consumers have come to expect from cold pressed juice bars, to the glass bottles and minimalist matte-black labels. The alchemic symbology and earthy tones of this medieval-inspired apothecary have turned conventional branding in this sector, on its head.

The company place an emphasis on creating bold, sophisticated flavours, and produce experimental juices, soups, salads and creative snacks – including coconut jerky and chocolate probiotic almonds.

In addition, the business maintains a strong commitment to the local community and existing environment, sourcing ingredients locally whenever possible. Customers are encouraged to recycle used juice bottles in-store and any food waste is taken to a local composting partner.

Discover more about Owen + Alchemy at: www.owenandalchemy.com

Owen + Alchemy
Image: Owen + Alchemy
Owen + Alchemy
Image: Owen + Alchemy

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