LOS ANGELES, United States — Beverly Hills has announced itself as ‘The City of Wellth’, launching a number of special wellness-inspired initiatives within hotels, restaurants and spas across the city.
Taking inspiration from the book WELLTH, written by Mindbodygreen Founder Jason Wachob, the initiative aims to position the city as a destination offering experiences congruent with health, purpose and happiness rather than being associated with money and possessions.
“The shifting status quo of how success is now perceived in terms of health and wellbeing, rather than through material and financial wealth, means the desire for WELLTH is now a key factor in people’s choice of travel destination,” explained Julie Wagner, CEO of Beverly Hills Conference and Visitors Bureau.
“Beverly Hills: City of WELLTH exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining, and spa and offerings,” she added.
As well as showcasing a range of activities inspired by the pillars of WELLTH; Move, Eat, Restore, Gratitude and Explore, hotels across the city will offer wellness-led packages, special meals will be available at a number of restaurants, and leading experts will come together to host wellness-based events.
In particular, Matthew Kenny NM at Neiman Marcus in Beverly Hills, will pair locally sourced ingredients with innovative kitchen techniques to deliver carefully crafted food experiences, while the Beverly Wilshire Hotel will offer a special Detox Retreat Package, including a massage at the hotel’s spa, followed by an hour long sweat experience completed with an alkalizing juice.
Visitors will also be encouraged to discover new paths to wellbeing through meditation, free yoga classes, and programmes designed to give back to the local community.
With wellness tourism now accounting for 15.6% of total tourism revenues – nearing 1 in 6 of total “tourist dollars” spent, more and more travel destinations are narrowing their focus on the growing category.
Competition is stiff, but by highlighting wellness in Beverly Hills as a city-wide phenomenon, it is hoped that travellers will be encouraged to visit the region for more of an integrative approach to wellness travel.
Discover more about The City of Wellth at: www.lovebeverlyhills.com/city-of-wellth