LONDON, United Kingdom — US eco-activewear brand VYAYAMA draws inspiration and innovation from the natural world, to create apparel and accessories made for movement.
Filling a gap in the market for an alternative to synthetic yoga wear, with a balance of style and sustainability in mind, the brand’s clothing is filled with fun, nature-inspired designs made to furnish an active, creative and spirited lifestyle.
According to Founder Rachel Bauer, its latest collection comprises of eleven mix and match pieces, encouraging buyers to experiment and exceed the norm.
“VYAYAMA started because we wanted to provide a beautiful, eco-friendly and sustainable alternative to synthetic yoga clothing,” explains Bauer.
“The desire led to a worldwide search for the best production partners and a year of fabric developments that lead us to create our first custom fabric,” she adds.
It has been revealed that one-third of consumers around the world are now choosing brands based on their social and ethical impact. VYAYAMA is leveraging this new found consumerism by directing a strong focus on making sure its fabrics are botanically sourced. All of its clothing, whether made from Tencel, cupro, cashmere modal, or 100% cashmere is sustainable, naturally derived and PH friendly to the skin.
“I was a fine jewellery designer for over two decades, but more recently I’ve been focused on animal rescue and cultivating an organic garden. I practice yoga every day & care deeply for the environment,” says Bauer.
“Those two passions came together and are the reason I wanted to create VYAYAMA. Yoga clothes made with yogic values. Safe to wear and safe to produce without any detriment to the environment unlike many clothes made today.”
As the global athleisure market continues to be influenced by the convergence of sustainable fashion and high-street trends, VYAYAMA argues that eco-wear can and should become the norm, not the exception. In support of this ethos and the launch of its newest range, the brand has partnered with Selfridges in London for the Material World Campaign – an initiative that hopes to inspire change and push consumers to buy better.
To Discover more about VYAYAMA visit: www.vyayama.com