LONDON, United Kingdom — Young LDN, a one-stop destination for wellness, skincare and beauty is reimagining the salon experience for millennials and Gen Z.
The unique concept, created to fill a gap in the market for a premium, boutique-style salon providing solutions for wellness concerns that millennials and Gen Z face, brings together the best in class aestheticians, treatments, technology and products, backed by a strong focus on design and the end-user experience.
“The main aim is, above all, to give the Gen Z and Millennial market a welcoming studio, designed for them, and somewhere where they can be free themselves from any of their insecurities,” founder Sue Carroll told Welltodo.
“Therefore, in our own small way, we hope to help the next generation to overcome their superficial skin conditions and give them the opportunity to do what they do best: disrupt and change the world.”
According to the mother-of-two, she first spotted a gap in the market for a Young LDN style salon, when she herself was looking for a salon or medispa where her teenagers could learn to look after their skin.
Realising that a teenage-friendly space where skin issues such as acne could be treated and controlled but also where leading brands could be found, and workshops could be conducted on all the latest trends and styles, didn’t exist — she decided to create one herself.
“I decided there needed to be a place that was fun, trendy and inviting to the younger market. A place that was cool to enter and that could offer a lot more than a quick cleanse and some extractions,” says Carroll.
“But I also wanted a place where the parent/caregiver could also be treated, and which did not exclude them.” With that in mind, Young LDN was born.
Split across two floors, with a gender-neural, on-trend aesthetic, the ground floor of the venue contains Mani and Pedi stations, a peel bar, and make-up stations. Downstairs, meanwhile, are four treatment rooms where customers can enjoy air oxygen and CBD facials, LED light therapy and hangover treatments.
“We have tried to think through exactly what a client needs in each space. So, for example, we have Beats headphones and iPads at the manicure station, as sometimes guests don’t feel like talking and would much rather catch up on an episode on Netflix, whilst the pedicure chairs have spaces for your shoes and handbags,” says Carroll.
“And for those who don’t want to be seen, we have designed the space so that the staircase to the downstairs treatment rooms is right at the door – so you can slip in and go down the stairs.”
With a strong belief in ensuring all the products used are chemical-free, and with the majority of the brands stocked being both vegan and cruelty-free, Young LDN also aligns itself with the uprising of conscious consumers that are prioritising clean beauty across all of their self-care practices.
A destination that values authentic, personalised experiences over unnecessary frills and over-the-top amenities, Young LDN demonstrates a new approach that rests on connecting with the consumer of the future.
Discover more about Young LDN: www.youngldn.com