The essentials in the everyday life of a wellness warrior: Air, Food, Water, Gym. Well, say hello to the activewear brand embodying that reality with the Air Food Water Gym Summer 2015 range of street wear and sweats. We first hopped on the AFWG bandwagon back in April when listing it as one of the up and coming brands to kickstart your workouts, and now AFWG are drawing us in with their cool new collection.
Like many of London’s fabulous health foods and trends, AFWG all started in LA. Founder, Jake Warren, worked and lived Downtown and amongst routine morning swims, canyon hikes and LA’s delicious healthy eateries, an idea was born – not so much as an activewear brand as a lifestyle brand.
Upon return to London, AFWG became a mix of LA chic and East London edge, the Summer collection is no different and gets the mix really right. Tanks and T-shirts with the Air Food Water Gym stamped across the front, are sure to be the next KALE tote bag and sweater (if you don’t have one of those – where have you been?)…
Quite apart from ultra cool, muscle-beach inspired clothing, AFWG is a socially aware and responsible brand. They’ve recently partnered with drop4drop charity to provide a year’s worth of clean drinking water for someone for every item sold.
East London outfit The Refinery E9 have just taken on Air Food Water Gym as a bricks-and-mortar stockist, so you can test out the new gear right away. It’s also available on the AFWG online store. Now, grab your boombox?!, get some cool gear and get back to the basics: air, food, water, gym.