Elite British Personal Trainer Matt Roberts Launches ‘Netflix For Fitness’

Matt Roberts has announced the launch of Body.Network – a new online streaming service for personal fitness training, which is being hailed as the ‘Netflix for Fitness’.

Roberts, who launched London’s first exclusive one-to-one training centre in Mayfair in 1995, before expanding his studio portfolio to Kensington, Hampstead and the City, boasts a high-profile client list including David Cameron, Naomi Campbell and Tom Ford. But not content with confining his successful brand to the elite, Roberts is the latest influential fitness figure to launch an online channel.

“I want to transform the fitness industry by using the internet to allow people to take part in live and on-demand classes at a fraction of the cost of a gym membership as well as allowing some of the world’s industry experts to reach a massive global audience in one curated space.  We know people can find it hard to make the time to train and find trainers they can trust, but with Body.Network users can workout wherever and whenever they want,” Roberts told Welltodo.

Body.Network will feature content from the world’s leading health and fitness experts, offering consumers hundreds of workouts, healthy eating how-tos and motivating tips, for £15 a month or £3 per video. Videos currently on the site (which can be accessed on the ‘On-Demand’ Catchup Service) include kettlebells for beginners, workouts for runners and stress relief.

Roberts, whose Instagram account hails him as ‘the UK’s leading personal trainer’, is by no means the first to take PT sessions to the masses. Global fitness phenomena Tracey Anderson, Russell Bateman and Rachel Brathen (Yoga Girl) have also built online platforms, largely because of an inability to service rising demand for their signature workouts in-person. Pricing for Anderson’s monthly streaming costs $90 versus Bateman’s $450 annual subscription.

At a more competitive price-point, a much broader set of consumers will now have access to Robert’s exclusive training methods, which usually cost £100 per visitor session. And the Matt Roberts brand will be well positioned to reach a mass global audience.

The live and fully interactive workouts hosted by Matt Roberts, will allow users to communicate with him throughout each session. It will also include global yoga chain Yogasphere, the England Rugby team’s sports nutritionist Matt Lovell and premier health and fitness gym The Third Space, which will launch its classes online in January.

“The internet has transformed entertainment, retail and travel, but is yet to have any real impact on the fitness industry. We are hoping Body.Network will change that and think that a combination of trends including working from home, lacking time, wanting personal input, and a desire to work with the best practitioners, along with advancements in interactive technology will make 2016 a huge year for live and on-demand online fitness,” said Roberts