Ep17. Cat Meffan on the Evolution of Building an Expert Business


This week on EXPERTS we’re joined by Cat Meffan, renowned yoga and meditation teacher and founder of Soul Sanctuary – a private online membership space designed to inspire your yoga practice and personal growth. 

This episode is packed full of practical insight into how to attract your tribe, loyal followers who’ll pay for your knowledge, and Cat’s own personal experience getting to grips with charging for her expertise. I’m asking Cat about finding her purpose, how she feels into what’s next in her business, and failure – including real insight into the times when Cat felt like everything could completely fall apart. You’re going to LOVE this conversation – so let’s go ahead and dive in.

Why not join Cat for a yoga class or two – try her free 7-day trial here.

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Episode highlights & key takeaways:

  • The value of free content and validating your expertise.
  • Why retreats are so special to Cat.
  • The evolution of teaching and creating an expert membership model.
  • Why YouTube gave Cat the ‘edge’.

Every week Lauren asks her guests 5 quick-fire questions…

    1. What’s one thing you wish you’d known when you started this journey?
      “I wish I’d known it’s ok to ask for help because at the start I didn’t and I’m so glad that now I do all the time.”

    2. What’s one thing you wish you’d done sooner in your business?
      “I wish that I had rebranded sooner…

      It came from a place of fear. Through thinking, if I change things, people will leave. You know, change, it takes people a little while to get used to. If they’re there and they’re still committed to you and if you’re still offering something great, then how something looks, and the name of it, shouldn’t actually matter. ”

    3. Why do you do what you do?
      “Because I get to make people feel amazing. I get to make their energy come alive in their body, in their soul. I get to make people smile, I get to make people cry, and that sounds like a terrible thing, but I get to make people release blocked energy and that is really special. And I feel very honoured to do that job. ”

    4. What’s the best part about your job?
      “That it’s so different. That no day is the same and there are days when I struggle, that’s why I need a dog in my life. I NEED a little bit of routine. But I love that I can do my job from anywhere in the world and that it takes on, day to day, a different path”

    5. What’s the best piece of advice you’ve ever received?
      “It was something I read in a book years ago, this is before I actually launched the business… but actually it has stayed with me: ‘Don’t rush something that you want to last forever’.”

Are you an expert or coach working in the wellness industry? Go ahead and join Lauren’s FREE online community of like-minded entrepreneurs here.


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