Ep22. Rachel Clarkson on Building Confidence as an Expert and Business Owner


This week on EXPERTS, we’re joined by Rachel Clarkson, also known as the DNA Dietitian. Rachel uses the latest scientific research in genetics to help her clients move past fad dieting and instead, adopt a healthy, personalised approach to weightless and wellness goals.

In this episode, Rachel and I talk about the challenges she has faced in juggling the many different hats we need to wear when building an expert brand and becoming a confident business owner and entrepreneur. We talk about pricing, building confidence as a leader in your field, how to move past comparison and why it’s so important to know your numbers if you want to scale your impact. 

Check out Rachel’s services and how they can support you here.

Are you an expert or coach working in the wellness industry? Go ahead and join Lauren’s FREE online community of like-minded Experts here.

Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com

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Episode highlights & key takeaways:

  • Why you should stop trying to make everything perfect and just start!
  • Why marketing your niche is so much more effective than being a generalist.
  • Acknowledging your zone of genius and delegating the tasks you don’t want or need to do.
  • The benefits of regular goal planning!

Every week Lauren asks her guests 5 quick-fire questions…

    1. What’s one thing you wish you’d known when you started this journey?
      Not to be scared of the unknown.”

    2. What’s one thing you wish you’d done sooner in your business?
      Delegate and be more involved in my finances specifically profit and loss sheets. And so then it would only be fair to say I wish I would have got a business coach sooner. Because you (Lauren Armes) were the one that whipped me into shape.”

    3. Why do you do what you do?
      I would say the feeling that I get when I’m following up with someone at their last appointment and we’re reviewing their progress, and they are opening their hearts to me about the… health challenges that they’ve overcome. I’m a human at the end of the day and there is that sense of connection, and real reward, and sense of purpose.”

    4. What’s the best part about your job?
      The variety. Whether it comes through the variety of the day, but also the variety of different people who come to me. You’re meeting so many people, and you get a variety of different cases, and different DNA results. Everything is different.”

      “Flexibility and being able to take time off if I want it – that’s the genuine answer, I think.”

    5. What’s the best piece of advice you’ve ever received?
      A productivity hack. I would say that time batching has been life-changing for me. I used to try and do every single thing every day. And oh my gosh, that’s not productive at all so time batching actually figuring out during this hour and this hour this is what I’m going to concentrate on and nothing else, or I’m only going to check emails at this time of the day and this time. That’s been life-changing for me.”

Are you an expert or coach working in the wellness industry? Join Lauren’s FREE online community of like-minded entrepreneurs here and get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.


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