Ep24. Annie Clarke on Taking Your Practice Beyond The Physical

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This week on EXPERTS, we’re joined by Annie Clarke. She’s a renowned expert in both the physical practice of yoga and also the theory and philosophy that provides life-changing transformations for her clients. 

Annie has been on a roller coaster ride of learning and upskilling to become the entrepreneur that she is today. From the early days of working with Deliciously Ella, to finding her own two feet. From social media influencer to expert, she’s shifted her focus in a way that, as she shares with me, has really enabled her to radically scale her business, reach more people, and build something sustainable for the future. We talk about everything from building a team before you’re ready, to staying in integrity with your core values.

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Episode highlights & key takeaways:

  • Getting clarity on Mind Body Bowl and Annie Clarke brands.
  • Launching an online platform.
  • Getting comfortable with saying no, and valuing your services.
  • Building a team to allow yourself space to grow.

Every week Lauren asks her guests 5 quick-fire questions…

  1. What’s one thing you wish you’d known when you started this journey?
    “That this is a business. And that having systems in place from the beginning to support that business would make life significantly easier because I’m having to undo a lot or put things in place now. I wish I’d done it at the beginning.”
  2. What’s one thing you wish you’d done sooner in your business?
    “Taken myself seriously. And I don’t mean seriously in like not having fun, I mean just trusting that this is a career and that I can do this for the rest of my life if that’s what I want to do.”
  3. Why do you do what you do?
    “Because I truly believe that everyone has the potential to live a more connected life and I have tools that have changed my life, and that it’s an honour to share with other people.”
  4. What’s the best part about your job?
    “I think seeing that growth, that transformation in people. People that step on a yoga mat because they’ve got tight hamstrings or a sore back and then however many years later they feel like a completely different person because of the transformation that comes from their commitment to their practice.”
  5. What’s the best piece of advice you’ve ever received?
    “It’s a little bit of wisdom that my yoga teacher Ryan Leier shared in a class – and this is the beauty of the online world, he’s in Canada and at the moment…. He said recently a Yogi brings their own weather. So regardless of whether we think of ourselves as Yogis, the idea that we choose how we show up, and choose how what we make of a space or a circumstance I think is really powerful. He also said that a yogi leaves a space a little bit more beautiful than when they arrived and I like that as well.”

Are you an expert or coach working in the wellness industry? Join Lauren’s FREE online community of like-minded entrepreneurs here and get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.

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