Ep32. Naomi White on The Power of Building Authentic Relationships

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This week on EXPERTS we’re joined by Naomi White, a PR guru who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue.

In this episode Naomi and I are talking about how to find motivation when it’s hard, how to get visible when you lack confidence, how to understand the needs of your clients, and how to scale a 1:many business model.

More recently, she’s turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women’s Health, etc, then this episode is a must-listen. So, let’s go ahead and dive in!

Need help getting your message out there? Check out Naomi’s services today.

Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.

Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com.

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EPISODE HIGHLIGHTS & KEY TAKEAWAYS:

  • Combining your expertise with your passions

  • Coming to the realization that you can be your own boss, and work for yourself, rather than someone else

  • The foundations of highly effective PR

  • Building a business, working a side hustle and growing your network.

Every week Lauren asks her guests 5 quick-fire questions…

  1. What’s one thing you wish you’d known when you started this journey?

    “That life gets easier when you outsource and actually, outsourcing isn’t negative, sometimes you just have to let go of the ego that’s associated with doing absolutely everything yourself. And there are people that are stronger in different areas than you so why not outsource to them, and let them run with it.”

  2. What’s one thing you wish you’d done sooner in your business?

    “Had professional imagery taken. For me, that was a massive game-changer and at a really small expense, it really transformed my business. And the reason I had my imagery taken was for my coaching business, so I wish I’d done that sooner for a multitude of reasons, but one being social media, the other being my website, and how I promote myself. You are your brand.”

  3. Why do you do what you do?

    “I do what I do because I know that PR has the power to catapult a business more than you can ever imagine, it can just take that one article in a leading national newspaper that to raise the awareness that you’ve been looking for to make the sales, and to create the business that you dream of. And the reason I do what I do is because I hold the key to that for some business who have put that task in my hands.”

  4. What’s the best part about your job?

    “Being able to connect and meet with people. Like I said, some of the journalists that I’ve met along the way are my closest friends now. In my self, being able to overcome that introverted nature that I have and just being able to put myself out there to meet new people… and I socialise on a daily basis which is a positive.”

  5. What’s the best piece of advice you’ve ever received?

    “Done is better than perfect.”

    Are you an expert or coach working in the wellness industry? Join Lauren’s FREE online community of like-minded entrepreneurs here and get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.

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