Equinox Bulks Up Its Portfolio With Investment In Boutique Boxing Brand


NEW YORK, United States — Equinox, operator of Equinox Fitness Clubs, Blink Fitness, Pure Yoga, and SoulCycle, has expanded its impressive portfolio with a minority stake in Rumble, a boxing-inspired group fitness company based in New York.

Launched in 2017 by four entrepreneurs including former Barry’s Bootcamp Master Trainer, Noah Neiman, and former Managing Director of Google Eugene Remm, Rumble currently operates two studios in the capital. Quickly becoming one of the most popular group fitness workouts in the city, like Equinox and SoulCycle, the boutique attracts a mix of high-profile figures and those in search of intense workouts and premium facilities.

Speaking about the investment Harvey Spevak, Executive Chairman and Managing Partner, Equinox explained:

“We believe that Rumble is the ‘next big thing’ and that we are uniquely positioned to help shepherd and expedite its growth.”

With Equinox now on board, the boxing brand plans on opening new locations on the Upper East Side of New York, West Hollywood in LA, San Francisco’s Financial District, Washington D.C and Philadelphia –– these it says, are just the beginning.

As pioneers in multiple categories across the fitness and luxury lifestyle spectrum, Equinox currently has its hands full.

In addition to operating 92 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston, and Washington, D.C., as well as international locations in London, Toronto, and Vancouver, the company is well on its way to launching its first ever hotel.

Set to open in New York in 2019, the hotel brand will be built around movement, nutrition and regeneration. “Movement is something we do very well; we’re renowned for it, and it will be a key focus for our hotels,” Equinox vice-president Aaron Richter told CLADglobal.

As for its other brands, Spevak has confirmed the forthcoming launch of SoulCycle in UK and Blink Fitness has plans to enter six new major US markets in 2018.

“All of our brands are doing extremely well –– it’s never been better to be in the fitness business. Demand has never been stronger,” commented Spevak in a recent interview broadcast via CNBC.


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