Former Twitter CEO Dick Costolo is joining forces with the co-founder of Fitify, Bryan Oki, to launch a revolutionary digital wellness platform.
Making the announcement on Twitter last week, via a series screenshot notes, Costolo explained that the new platform will “go beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social.”
Identifying the rapid changes happening within the fitness sector as a driving force for the new venture, Costolo described plans to reimagine the path to personal fitness.
“The fitness industry is transitioning to a world of specialized studios and programs with a multitude of connected devices and software trackers,” his note explained.
As a result of these developments, Costolo and Oki have identified an opportunity to create software that works within this “evolving landscape”, to serve a mass audience in a potentially similar way to other virtual coaching platforms like GOQii.
Oki is no stranger to the enormous growth prospects of the fitness sector. He was the Director of one of San Francisco’s first CrossFit gyms before co-founding Fitify, which offers tailored fitness programs to Fortune 500 companies.
Originally, Oki was a strength and conditioning coach, but paired up with Fitify co-founder Ranier Gadduang, a former consultant, after identifying a strong need in the corporate sector for fun and educational fitness programs that employees would buy into.
Although any further details about the platform remain unknown, Costolo does mention the success so far of proof-of-concepts.
At the same time, Costolo also confirmed that he will be working with Index Ventures as a partner, supporting entrepreneurs and high growth startups to scale.