F45 Ramps Up UK Expansion With Fifth Studio

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LONDON, UK — Australian fitness franchise F45 is taking another step to cement its position as the fastest growing fitness concept in the world, with a fifth UK studio.

F45 Paddington joins Tottenham Court Road, Farringdon, Kingston, and Wandsworth, all of which incorporate the brand’s iconic group training concept, to deliver elements of high-intensity interval training (HIIT), circuit training, and functional movement.

“Since opening our doors, we have been truly overwhelmed with the support and interest from the public,” explained Co-owner of F45 Paddington, Cameron Tew.

“F45’s unique concept and offering truly sets it apart from its competitors and we’ve been inundated with enquiries from people wanting to experience F45 themselves. We’re so looking forward to spreading the word about F45 and imitating the success of other F45 studios in the UK, and worldwide,” he added.

Founded by former equities trader Rob Deutsch in 2011, F45 has established itself as a global fitness phenomenon. The fastest growing franchise in Australian history, surpassing Subway and McDonald’s, to date the brand has a presence in 31 countries including France, Dubai and China and boasts over 100,000 members.

With plans to reach 1,150 franchises by the end of 2017, F45 is currently ramping up its focus on the UK and US. Further UK openings scheduled for later this year, include sites in Brighton, Birmingham, Bristol, and Manchester.

Behind the scenes, the company’s global success continues to encourage those who are looking for a change in profession to become part of its franchise network. Its target market for owners includes personal trainers, fitness enthusiasts and entrepreneurs, such as bankers, lawyers and stockbrokers who “want more from life than sitting at a desk all day”, Deutsch told Health Club Management, earlier this year.

The franchise model, which has relatively low start-up and running costs as well as turn-key setup, provides a generous return on investment, argues the brand. According to The Sydney Morning Herald, turnover is around $400,000 per annum for each unit.

With F45 franchises currently being sold into US colleges and corporates, ongoing NBA sponsorship deals, and new in-studio technology in development, Deutsch’s ambitions to be the ‘Apple store of the health and fitness scene’, could soon be a reality.

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