Founder Series


presented by 

The Welltodo Founder Series is London’s leading event series for forward-thinking brands, startups, influencers and investors in the wellness industry.

NEXT LONDON EVENT: Tuesday 25th September 2018
LOCATION: Bird & Bird, 12 New Fetter Lane, EC4A

Join the Founders of WOW, Farmstand and Fiit

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The Welltodo Founder Series has become the most highly sought after networking event for the wellness industry. We gather Founders of next-level wellness businesses to share their industry insights, strategies to launch and grow your brand, and advice from challenges they’ve faced along the way. These events are designed to help you take your idea or business to the next level!

Presented by Bird & Bird, Financo and MINDBODY, the Founder Series is hosted by industry expert and founder of Welltodo, Lauren Armes. You’re in for a taste of what success in the wellness industry looks and feels like as our panelists discuss forming unique marketing strategies, funding initiatives, finding a mentor, overcoming the fear, the art of hiring, and how they see the industry changing and evolving. Afterwards, you’ll have a chance to mingle with other forward-thinking movers and shakers.

The wellness industry isn’t slowing down. It is now estimated to be worth $3.72 trillion globally, and it has never been a better time to launch or grow a wellness brand, in a fast-growing industry that is now ripe for investment.


– A 1hr Q&A with successful entrepreneurs sharing their own experiences and business advice – including a chance to ask your own questions.
– The opportunity to meet and connect with forward-thinking individuals representing businesses within the fitness, food and drink, beauty, consumer technology, fashion/athleisure, social enterprise, media and investment sectors.
– An inspiring and educational evening designed to kickstart your business.
– Networking over drinks and healthy snacks.
– A goody bag to take away — stuffed with treats from our brand partners.

Ian McCaig (Co-Founder, Fiit), Oliver Dickinson (Founder, WOW), and Steven Novick (Founder, Farmstand)


In 2015 WOW became the first company to gain EU wide FSA approval to make chia seed based drinks. Following this, serial entrepreneur Oliver Dickinson, launched the brand simultaneously into the UK, Germany and Austria, with France and Scandinavia following less than 12 months later. Stocked in over 6,000 stores in six countries across Europe, WOW is growing impressively at a rate of 500%. 

With projected 2018 turnover estimated at £10 million, Oliver has big ambitions for the WOW brand to head overseas to America and Australia.

STEVEN NOVICK | Founder & CEO, Farmstand
Steven is the Founder of London’s profit with a purpose, plant-powered food company, Farmstand. Founding the business after surviving cancer in 2016, Steven set himself the goal to make healthy, sustainable food accessible to all. Now two years on from launching the business, the values-led food company has just raised $3 million to continue their mission to bring plant-based healthy food to all.

IAN MCCAIG | Co-Founder & CMO, Fiit
With a background that consists of strategic innovation at Google, Ian McCaig is one of the founding members of Fiit, the venture backed FitTech start-up on a mission to make fitness addictive and effortless for the majority of people disillusioned with the gym and other offerings in the market today.

Ian also co-founded Qubit, a leading European SaaS business, in 2010 and is now an angel investor and advisor for a number of start-ups.

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The industry’s favourite event.

Meet, connect and learn from like-minded industry professionals.

Take your idea or business to the next level.





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Do you want to be our next panelist? Are you the founder of a successful wellness business? Do you have impressive stats that will inspire others? Have you been on a rollercoaster journey to get here? Tell us more and you could be our next panelist.


If you are interested in discussing an event partnership or sponsorship with Welltodo please contact us.