German Fitness Giant McFit Collaborates With Wexer To Launch Virtual Studio Concept

LONDON, United Kingdom — Cyberobics, the virtual fitness division of German fitness operator McFIT has entered into an exclusive partnership with digital fitness specialist Wexer, to launch a premium virtual studio concept.

The immersive model, which features cinematic quality virtual fitness classes, shot in inspirational locations ranging from Miami’s South Beach to Malibu to the Mojave Desert, has the potential to be integrated into any club around the world.

“Gyms will need to meet a minimum standard of AV to deliver the full ’Cyberobics, powered by Wexer’ experience,” explained Paul Bowman, CEO for Wexer.

However, if they are able to meet the requirements, they will be able to provide customers with “world-class Cyberobics classes – unavailable on any other platform – delivered in an engaging and uniquely designed space,” he added.

Having originally conceived Cyberobics in 2014, McFIT has subsequently introduced the concept at over 170 of its own clubs. However, this is the first time the world-class content has been made available to a broader audience.

“With Wexer’s rapid growth in technology, they were an obvious partner for us as we accelerate global distribution of the Cyberobics content,” explained Managing Director Oliver Schulokat.

“Together, we’re making world-class exercise accessible to more people,” he added.

As Germany’s largest fitness operator McFit boasts over 1.5 million members, across seven countries. In addition to launching ’Cyberobics, powered by Wexer’, the powerhouse has also has plans to open a pioneering gym that will allow users to train for free.

According to Health Club Management, the innovative gym will occupy a 592,000 sq ft site in Western Germany and is expected to open in 2019.

The operator will offer free membership through sponsorships and partnerships from the business world.