Get The Lowdown On The Bow Pitch Contest Winner: Good Zing


LONDON, United Kingdom As part of our first ever Business of Wellness Summit, we gave three ‘standout’ wellness startups the chance to pitch to a live panel of investors and compete to win a prize pool of specially curated business services.

Taking to the stage to battle it out in front of a packed audience full of startups, brand leaders and wellness influencers, Serena Oppenheim, founder of Good Zing, was crowned the winner by our judges; Baz Saidieh (CEO), TrueStart; Shakil Khan (Entrepreneurial Investor – Spotify, Yplan, Hello); Jeff McGeachie (Director & Startup Mentor), Innovation Warehouse; Emma Green (IP Solicitor), Bird & Bird and Nancy Fechnay (Partner), Flight Ventures.

Winning an incredible prize package, including workspace at one of WeWork’s prime co-working spaces, XERO Accounting Services, mentoring from TrueStart, bespoke legal advice from industry leading lawyers, Bird & Bird, and much more, Oppenheim told Welltodo:

“Our whole team is so excited to have won the contest. It’s given us all an extra boost of motivation as we set out to redesign the site, raise money and start marketing. It’s really great validation for the business we are building.”

Launched in 2014, out of the Columbia University Start-up Lab in New York City, Oppenheim says Good Zing has the potential to have a huge impact on the wellness industry.

The website, which helps people to find and share health tips and products for everyday health and wellness issues, is the first site to allow users to give their opinions on what works and what doesn’t.

Good Zing

Image: Good Zing

Created to democratise access to every­day health & wellness information, Good Zing’s ethos is that what works for one person might not work for another, so by offering users a menu of solutions, Oppenheim says they can make informed decisions on how to treat their own (and their family’s) day-to-day wellness issues, from flu to FOMO to fear of flying. But it’s still early days for the innovative platform.

“As a bootstrapped business with a very tight budget, winning The BOW Pitch Contest will really help us to move forward with Good Zing,” explained Oppenheim.

Keen to utilise both the expert legal advice from Bird & Bird as well as the PR assistance provided by Rebecca Abigail PR, Oppenheim says the mentorship from TrueStart will also be key for the business, as it moves through the early stages of growth.

“We’re really looking forward to working with Serena to help drive her business forward,” commented Emma Green, IP Solicitor at Bird & Bird.

Commending the entrepreneur on her excellent proof of concept, as well as the passion behind Good Zing, Green told Welltodo how impressed she was by the level of innovation happening in the wellness industry currently, a feeling shared by Oppenheim.

“Seeing the incredible speakers during the day and hearing from the different panels made me realise how lucky we all are to be in the wellness industry,” Oppenheim told Welltodo.

So many exciting wellness brands are on a mission to help people lead healthier and happier lives, and by winning the BOW Summit Pitch Contest, Goodzing plans on becoming a leader in the space.

* Since first publishing this article Good Zing has now been crowned the BOW Pitch Contest ‘People’s Choice’ winner.

Voted for by the readers of Welltodo, Good Zing fought off competition from Wanderfuel and Fiternity, with Fiternity coming in a close and well-deserved second.

Congratulations Good Zing!

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