“Hippeas is redefining plant-based snacking with their tasty organic chickpea puffs and unique branding,” commented CAVU’s Co-Founder Brett Thomas, who will join Hippeas’ board of directors.
“Their product reflects the desires of today’s consumer – to eat delicious, convenient snacks that are healthy and have a positive social impact. We could not be more excited to partner with Livio, Joe and the rest of the talented team to make Hippeas a household name,” he added.
Launched in 2016, Hippeas can already be found at 100,000 points of sale across the UK and US, and is currently sold in retailers such as Starbucks, Whole Foods, Wegmans, Kroger, Albertsons, Safeway, Boots, Waitrose, Tesco, Sainsbury’s, Amazon.com and Thrive Market. The brand’s latest funding will help it to continue its explosive growth trajectory.
“I’m thrilled to partner with CAVU given their strong track record in working with entrepreneurs to build iconic brands,” explained Hippeas CEO and Co-Founder Livio Bisterzo.
Hippeas brings something truly innovative to snacking, which is why the velocity of our growth has been so incredible. Our partnership with CAVU will help us further accelerate that growth so that we become the leading global nutrient-dense snack brand.”
In addition to providing a new go-to choice for consumers who demand tasty snacks made with high-quality ingredients, Hippeas believes that “tastes good” and “do good” are two philosophies that should go hand in hand.
The business has partnered with Farm Africa, a charity working to end hunger and bring wealth to rural eastern Africa. For each pack sold, it donates a portion of sales to support farmers in eastern Africa to grow themselves out of poverty, helping them build a more prosperous life for themselves and their families.
With revenue on track to triple in 2018, Hippeas plans to continue building its momentum in the marketplace as one of the fastest growing snack brands in the US and UK.